2006 AMA Supercross Championship Spectator Demograhics
Age
| Under 16 |
 7.25% (43
) |
| 16-17 |
 5.40% (32
) |
| 18-20 |
 6.75% (40
) |
| 21-24 |
 8.94% (53
) |
| 25-29 |
 9.78% (58
) |
| 30-34 |
 12.98% (77
) |
| 35-39 |
 14.84% (88
) |
| 40-44 |
 17.88% (106
) |
| 45-49 |
 8.94% (53
) |
| 50-54 |
 5.06% (30
) |
| 55-64 |
 1.85% (11
) |
| 65 or over |
 0.34% (2
) |
Gender
| Male |
72.39% (430
) |
| Female |
27.61% (164
) |
Marital status
| Married |
53.82% (317
) |
| Single (never married) |
35.99% (212
) |
| Separated/divorced |
9.85% (58
) |
| Widowed |
0.34% (2
) |
Highest level of education
| Some high school or less |
15.48% (91
) |
| Graduated high school/GED |
31.46% (185
) |
| Some College |
27.38% (161
) |
| Associate/2 year Degree |
11.39% (67
) |
| Bachelors/4 year degree |
11.56% (68
) |
| Post graduate degree |
2.72% (16
) |
Number of adults live in household
| One |
13.49% (80
) |
| Two |
68.30% (405
) |
| More than 2 |
18.21% (108
) |
Number of children live in household
| 0 |
18.69% (111
) |
| One |
31.65% (188
) |
| Two |
33.00% (196
) |
| Three |
10.94% (65
) |
| Four |
3.54% (21
) |
| Five |
1.18% (7
) |
| More then 5 |
1.01% (6
) |
Current occupation
| Unemployed |
7.46% (44
) |
| Clerical |
2.54% (15
) |
| Laborer |
6.78% (40
) |
| Management/Professional |
13.39% (79
) |
| Business Owner |
10.00% (59
) |
| Sales/Marketing |
6.44% (38
) |
| Skilled Trade |
15.93% (94
) |
| Technical/Computers |
3.39% (20
) |
| Student |
6.44% (38
) |
| Retired |
1.36% (8
) |
| Military |
1.53% (9
) |
| Government |
2.88% (17
) |
| Medical/Healthcare |
 4.41% (26
) |
| Creative Arts |
 0.68% (4
) |
| Other |
 16.78% (99
) |
Total household income before taxes in 2005
| $0-$25,000 |
13.99% (80
) |
| $25,000-$50,000 |
21.68% (124
) |
| $50,000-$75,000 |
28.50% (163
) |
| $75,000-$100,000 |
17.13% (98
) |
| $100,000-$250,000 |
14.16% (81
) |
| Above $250,000 |
4.55% (26
) |
Ethnicity
| Caucasian |
87.20% (511
) |
| African-American |
1.88% (11
) |
| Asian-American |
1.37% (8
) |
| Hispanic |
5.12% (30
) |
| Other |
3.41% (20
) |
| Decline |
1.02% (6
) |
How many AMA Pro races do you attend per season?
| 1-2 |
62.74% (367
) |
| 3-5 |
25.81% (151
) |
| 6-10 |
4.62% (27
) |
| More than 10 |
6.84% (40
) |
How many miles do you travel to the races on average?
| 1-50 |
14.02% (82
) |
| 50-100 |
19.66% (115
) |
| 100-200 |
24.62% (144
) |
| Over 200 |
41.71% (244
) |
How do you primarily get to the races?
| Drive your own vehicle |
91.27% (533
) |
| Drive rental vehicle |
1.37% (8
) |
| Fly |
3.08% (18
) |
| Fly and drive rental vehicle |
2.23% (13
) |
| Ride motorcycle |
2.05% (12
) |
Where do you stay while at the races?
| Hotel/Motel |
55.12% (323
) |
| Campground |
5.63% (33
) |
| RV/Tent at track |
15.53% (91
) |
| Home (local) |
23.72% (139
) |
Who do you come to the races with?
| Family |
40.88% (242
) |
| Friends |
18.07% (107
) |
| Both |
39.36% (233
) |
| Alone |
1.69% (10
) |
How do you follow AMA Racing?
| TV |
37.63% (493
) |
| AMA Websites |
23.51% (308
) |
| Other Internet sites |
15.04% (197
) |
| Magazines/Print |
23.82% (312
) |
How do you receive your races on TV?
| Broadcast/Network |
12.90% (73
) |
| Cable |
45.23% (256
) |
| Satellite |
41.87% (237
) |
What motorcycle racing series do you enjoy/follow?
| Motocross |
30.90% (499
) |
| Supercross |
30.96% (500
) |
| Supermoto |
8.92% (144
) |
| Flat Track |
3.96% (64
) |
| Superbike |
6.87% (111
) |
| Arenacross |
14.06% (227
) |
| Hillclimb |
4.33% (70
) |
What other racing series do you enjoy?
| MotoGP |
18.63% (204
) |
| World Superbike |
13.79% (151
) |
| NASCAR |
20.73% (227
) |
| Formula One |
6.12% (67
) |
| Champ Car/CART |
3.47% (38
) |
| Indy Racing League |
8.58% (94
) |
| Grand American |
1.46% (16
) |
| American Le Mans |
2.56% (28
) |
| NHRA |
13.06% (143
) |
| World of Outlaws |
11.60% (127
) |
Own motorcycle
| Yes, I own a motorcycle |
48.77% (277
) |
| Yes, another household member owns one |
20.07% (114
) |
| Yes, I and another member of my household own motorcycles |
24.12% (137
) |
| Nobody in my household owns a motorcycle |
7.04% (40
) |
Number of bikes personally owned
| One |
30.77% (104
) |
| Two |
29.59% (100
) |
| Three |
15.38% (52
) |
| More than three |
24.26% (82
) |
Number of bikes owned within entire household
| One |
18.30% (99
) |
| Two |
23.66% (128
) |
| Three |
19.78% (107
) |
| 4-5 |
20.15% (109
) |
| 6-8 |
11.46% (62
) |
| More than 8 |
6.65% (36
) |
Primary bike
| Touring |
5.15% (28
) |
| Sport touring |
3.13% (17
) |
| Sportbike |
11.03% (60
) |
| Cruiser |
4.60% (25
) |
| Dual-purpose |
2.39% (13
) |
| Off-road/enduro |
14.52% (79
) |
| Motocross |
53.68% (292
) |
| Mini/Playbike |
2.21% (12
) |
| ATV |
3.31% (18
) |
Secondary bike
| Touring |
7.52% (34
) |
| Sport touring |
4.87% (22
) |
| Sportbike |
11.28% (51
) |
| Cruiser |
5.97% (27
) |
| Dual-purpose |
2.88% (13
) |
| Off-road/enduro |
14.38% (65
) |
| Motocross |
37.39% (169
) |
| Mini/Playbike |
8.85% (40
) |
| ATV |
6.86% (31
) |
Where do you do your motorcycle related shopping?
| Local Dealership |
84.98% (464
) |
| Online |
12.64% (69
) |
| Catalog mail-order |
2.38% (13
) |
Do you or a member of your household own a trailer for your motorcycle
| Yes |
66.30% (366
) |
| No |
27.17% (150
) |
| No, but plan to purchase soon |
6.52% (36
) |
What type of trailer are you interested in purchasing?
| Basic |
40.40% (162
) |
| Enclosed, small |
11.97% (48
) |
| Enclosed, medium |
31.17% (125
) |
| Enclosed, large |
16.46% (66
) |
Do you plan to purchase a motorcycle in the next year?
| Yes, New |
57.76% (320
) |
| Yes, Used |
14.44% (80
) |
| No |
27.80% (154
) |
What type of motorcycle do you plan to purchase?
| Touring |
5.42% (23
) |
| Sport touring |
4.01% (17
) |
| Sportbike |
11.79% (50
) |
| Cruiser |
4.48% (19
) |
| Dual-purpose |
2.12% (9
) |
| Off-road/enduro |
8.02% (34
) |
| Motocross |
58.25% (247
) |
| Mini/Playbike |
2.59% (11
) |
| ATV |
3.30% (14
) |
Do you or anyone in your household own a truck/SUV?
| Yes |
90.18% (505
) |
| No |
9.82% (55
) |
Do you or anyone in your household plan to buy a truck/SUV in the next 2 years?
| Yes |
52.27% (288
) |
| No |
47.73% (263
) |
Do you plan to buy any of the following truck accessories in the next 2 years?
| Bedliner |
11.10% (112
) |
| Custom Weels |
12.29% (124
) |
| Tires |
20.52% (207
) |
| Stereo Equipment |
13.78% (139
) |
| Driving/Fog lights |
4.26% (43
) |
| Special Exhaust |
7.73% (78
) |
| Engine upgrades |
8.03% (81
) |
| Special Suspension Parts |
6.44% (65
) |
| Running boards |
4.96% (50
) |
| Off-road Equipment |
10.90% (110
) |
Do you maintain your own vehicles?
| Yes, general/minor maintenance only |
55.60% (308
) |
| Yes, almost all of it |
29.24% (162
) |
| No, I take it to a dealer/mechanic |
15.16% (84
) |
Does your household have a computer?
| Yes, one |
61.65% (344
) |
| Yes, more than one |
32.08% (179
) |
| No |
6.27% (35
) |
Does your household have a video game system?
| Yes |
87.00% (482
) |
| No |
13.00% (72
) |
Is your household connected to the internet?
| Yes, dial-up |
43.57% (244
) |
| Yes, cable/dsl |
47.32% (265
) |
| No |
9.11% (51
) |
Do you use a cell phone?
| Yes |
93.05% (522
) |
| No |
6.95% (39
) |
Do you own satellite radio? (XM, Sirius)
| Yes |
27.52% (153
) |
| No |
67.45% (375
) |
| No, but I plan to purchase one |
5.04% (28
) |
Do you or other members of your household drink energy drinks?
| Yes |
79.11% (443
) |
| No |
20.89% (117
) |
Do you or other members of your household drink beer?
| Yes |
72.66% (404
) |
| No |
27.34% (152
) |
How many times a month do you eat out? (All meals combined)
| 1-4 |
32.07% (178
) |
| 5-10 |
36.76% (204
) |
| 11-15 |
16.40% (91
) |
| More than 15 |
14.77% (82
) |
What activities do you enjoy?
| Major recreation sports |
6.56% (246
) |
| Hunting/Fishing |
7.54% (283
) |
| Camping |
8.32% (312
) |
| Boating |
6.77% (254
) |
| Traveling |
5.94% (223
) |
| Extreme Sports |
7.65% (287
) |
| Organized motorcycle racing |
8.16% (306
) |
| Recreational motorcycle riding |
8.16% (306
) |
| Working out/fitness training |
4.96% (186
) |
| Working with tools (mechanical) |
3.92% (147
) |
| Watching TV |
6.29% (236
) |
| Rent Movies |
5.49% (206
) |
| Going out to the movies |
5.20% (195
) |
| Going out to Dinner |
6.85% (257
) |
| Going out to Night Clubs |
3.38% (127
) |
| Going out to Concerts |
 4.82% (181
) |