2006 AMA Supermoto Championship Spectator Demograhics
Age
| Under 16 |
 14.47% (55
) |
| 16-17 |
 3.42% (13
) |
| 18-20 |
 3.95% (15
) |
| 21-24 |
 3.95% (15
) |
| 25-29 |
 8.16% (31
) |
| 30-34 |
 12.37% (47
) |
| 35-39 |
 18.42% (70
) |
| 40-44 |
 12.11% (46
) |
| 45-49 |
 11.05% (42
) |
| 50-54 |
 5.79% (22
) |
| 55-64 |
 3.95% (15
) |
| 65 or over |
 2.37% (9
) |
Gender
| Male |
78.95% (300
) |
| Female |
21.05% (80
) |
Marital status
| Married |
47.63% (181
) |
| Single (never married) |
40.00% (152
) |
| Separated/divorced |
11.05% (42
) |
| Widowed |
1.32% (5
) |
Highest level of education
| Some high school or less |
18.35% (69
) |
| Graduated high school/GED |
20.21% (76
) |
| Some College |
29.52% (111
) |
| Associate/2 year Degree |
11.17% (42
) |
| Bachelors/4 year degree |
16.22% (61
) |
| Post graduate degree |
4.52% (17
) |
Number of adults live in household
| One |
20.63% (78
) |
| Two |
63.23% (239
) |
| More than 2 |
16.14% (61
) |
Number of children live in household
| 0 |
48.06% (248
) |
| One |
17.05% (88
) |
| Two |
20.74% (107
) |
| Three |
7.56% (39
) |
| Four |
3.88% (20
) |
| Five |
1.16% (6
) |
| More then 5 |
1.55% (8
) |
Current occupation
| Unemployed |
7.37% (28
) |
| Clerical |
1.84% (7
) |
| Laborer |
7.63% (29
) |
| Management/Professional |
16.58% (63
) |
| Business Owner |
8.95% (34
) |
| Sales/Marketing |
4.47% (17
) |
| Skilled Trade |
16.58% (63
) |
| Technical/Computers |
6.84% (26
) |
| Student |
11.32% (43
) |
| Retired |
2.63% (10
) |
| Military |
0.79% (3
) |
| Government |
1.58% (6
) |
| Medical/Healthcare |
 2.37% (9
) |
| Creative Arts |
 1.05% (4
) |
| Other |
 10.00% (38
) |
Total household income before taxes in 2005
| $0-$25,000 |
16.26% (60
) |
| $25,000-$50,000 |
14.36% (53
) |
| $50,000-$75,000 |
26.83% (99
) |
| $75,000-$100,000 |
25.20% (93
) |
| $100,000-$250,000 |
14.91% (55
) |
| Above $250,000 |
2.44% (9
) |
Ethnicity
| Caucasian |
88.92% (329
) |
| African-American |
1.35% (5
) |
| Asian-American |
0.81% (3
) |
| Hispanic |
1.08% (4
) |
| Other |
6.76% (25
) |
| Decline |
1.08% (4
) |
How many AMA Pro races do you attend per season?
| 1-2 |
56.00% (210
) |
| 3-5 |
28.80% (108
) |
| 6-10 |
8.53% (32
) |
| More than 10 |
6.67% (25
) |
How many miles do you travel to the races on average?
| 1-50 |
34.22% (128
) |
| 50-100 |
28.61% (107
) |
| 100-200 |
19.79% (74
) |
| Over 200 |
17.38% (65
) |
How do you primarily get to the races?
| Drive your own vehicle |
86.67% (325
) |
| Drive rental vehicle |
0.80% (3
) |
| Fly |
2.13% (8
) |
| Fly and drive rental vehicle |
1.33% (5
) |
| Ride motorcycle |
9.07% (34
) |
Where do you stay while at the races?
| Hotel/Motel |
26.86% (101
) |
| Campground |
11.17% (42
) |
| RV/Tent at track |
11.44% (43
) |
| Home (local) |
50.53% (190
) |
Who do you come to the races with?
| Family |
28.12% (106
) |
| Friends |
21.22% (80
) |
| Both |
47.75% (180
) |
| Alone |
2.92% (11
) |
How do you follow AMA Racing?
| TV |
36.92% (302
) |
| AMA Websites |
23.47% (192
) |
| Other Internet sites |
14.43% (118
) |
| Magazines/Print |
25.18% (206
) |
How do you receive your races on TV?
| Broadcast/Network |
11.73% (44
) |
| Cable |
60.27% (226
) |
| Satellite |
28.00% (105
) |
What motorcycle racing series do you enjoy/follow?
| Motocross |
22.92% (298
) |
| Supercross |
21.23% (276
) |
| Supermoto |
21.38% (278
) |
| Flat Track |
8.46% (110
) |
| Superbike |
11.69% (152
) |
| Arenacross |
8.08% (105
) |
| Hillclimb |
6.23% (81
) |
What other racing series do you enjoy?
| MotoGP |
22.04% (190
) |
| World Superbike |
18.91% (163
) |
| NASCAR |
16.24% (140
) |
| Formula One |
9.74% (84
) |
| Champ Car/CART |
4.29% (37
) |
| Indy Racing League |
6.50% (56
) |
| Grand American |
1.74% (15
) |
| American Le Mans |
3.02% (26
) |
| NHRA |
11.25% (97
) |
| World of Outlaws |
6.26% (54
) |
Own motorcycle
| Yes, I own a motorcycle |
48.15% (182
) |
| Yes, another household member owns one |
11.11% (42
) |
| Yes, I and another member of my household own motorcycles |
28.31% (107
) |
| Nobody in my household owns a motorcycle |
12.43% (47
) |
Number of bikes personally owned
| One |
33.23% (107
) |
| Two |
24.22% (78
) |
| Three |
13.98% (45
) |
| More than three |
28.57% (92
) |
Number of bikes owned within entire household
| One |
20.06% (66
) |
| Two |
20.97% (69
) |
| Three |
16.41% (54
) |
| 4-5 |
22.80% (75
) |
| 6-8 |
11.25% (37
) |
| More than 8 |
8.51% (28
) |
Primary bike
| Touring |
6.75% (22
) |
| Sport touring |
7.67% (25
) |
| Sportbike |
18.71% (61
) |
| Cruiser |
4.60% (15
) |
| Dual-purpose |
7.36% (24
) |
| Off-road/enduro |
17.18% (56
) |
| Motocross |
32.52% (106
) |
| Mini/Playbike |
3.07% (10
) |
| ATV |
2.15% (7
) |
Secondary bike
| Touring |
6.04% (16
) |
| Sport touring |
7.55% (20
) |
| Sportbike |
10.94% (29
) |
| Cruiser |
6.79% (18
) |
| Dual-purpose |
7.55% (20
) |
| Off-road/enduro |
13.21% (35
) |
| Motocross |
28.30% (75
) |
| Mini/Playbike |
12.08% (32
) |
| ATV |
7.55% (20
) |
Where do you do your motorcycle related shopping?
| Local Dealership |
67.25% (232
) |
| Online |
28.41% (98
) |
| Catalog mail-order |
4.35% (15
) |
Do you or a member of your household own a trailer for your motorcycle
| Yes |
59.77% (211
) |
| No |
34.28% (121
) |
| No, but plan to purchase soon |
5.95% (21
) |
What type of trailer are you interested in purchasing?
| Basic |
42.13% (91
) |
| Enclosed, small |
12.50% (27
) |
| Enclosed, medium |
27.31% (59
) |
| Enclosed, large |
18.06% (39
) |
Do you plan to purchase a motorcycle in the next year?
| Yes, New |
39.73% (145
) |
| Yes, Used |
21.92% (80
) |
| No |
38.36% (140
) |
What type of motorcycle do you plan to purchase?
| Touring |
7.20% (18
) |
| Sport touring |
8.00% (20
) |
| Sportbike |
19.20% (48
) |
| Cruiser |
2.80% (7
) |
| Dual-purpose |
6.80% (17
) |
| Off-road/enduro |
10.40% (26
) |
| Motocross |
39.20% (98
) |
| Mini/Playbike |
4.80% (12
) |
| ATV |
1.60% (4
) |
Do you or anyone in your household own a truck/SUV?
| Yes |
84.13% (318
) |
| No |
15.87% (60
) |
Do you or anyone in your household plan to buy a truck/SUV in the next 2 years?
| Yes |
40.72% (147
) |
| No |
59.28% (214
) |
Do you plan to buy any of the following truck accessories in the next 2 years?
| Bedliner |
13.04% (69
) |
| Custom Weels |
10.96% (58
) |
| Tires |
23.06% (122
) |
| Stereo Equipment |
11.53% (61
) |
| Driving/Fog lights |
3.78% (20
) |
| Special Exhaust |
8.13% (43
) |
| Engine upgrades |
8.70% (46
) |
| Special Suspension Parts |
6.24% (33
) |
| Running boards |
3.78% (20
) |
| Off-road Equipment |
10.78% (57
) |
Do you maintain your own vehicles?
| Yes, general/minor maintenance only |
50.40% (187
) |
| Yes, almost all of it |
32.08% (119
) |
| No, I take it to a dealer/mechanic |
17.52% (65
) |
Does your household have a computer?
| Yes, one |
58.40% (219
) |
| Yes, more than one |
36.80% (138
) |
| No |
4.80% (18
) |
Does your household have a video game system?
| Yes |
74.07% (280
) |
| No |
25.93% (98
) |
Is your household connected to the internet?
| Yes, dial-up |
29.87% (112
) |
| Yes, cable/dsl |
60.80% (228
) |
| No |
9.33% (35
) |
Do you use a cell phone?
| Yes |
90.98% (343
) |
| No |
9.02% (34
) |
Do you own satellite radio? (XM, Sirius)
| Yes |
32.62% (122
) |
| No |
65.24% (244
) |
| No, but I plan to purchase one |
2.14% (8
) |
Do you or other members of your household drink energy drinks?
| Yes |
73.14% (275
) |
| No |
26.86% (101
) |
Do you or other members of your household drink beer?
| Yes |
82.13% (308
) |
| No |
17.87% (67
) |
How many times a month do you eat out? (All meals combined)
| 1-4 |
32.17% (120
) |
| 5-10 |
41.55% (155
) |
| 11-15 |
12.60% (47
) |
| More than 15 |
13.67% (51
) |
What activities do you enjoy?
| Major recreation sports |
6.95% (180
) |
| Hunting/Fishing |
7.07% (183
) |
| Camping |
8.34% (216
) |
| Boating |
6.18% (160
) |
| Traveling |
6.41% (166
) |
| Extreme Sports |
7.84% (203
) |
| Organized motorcycle racing |
7.03% (182
) |
| Recreational motorcycle riding |
8.07% (209
) |
| Working out/fitness training |
5.21% (135
) |
| Working with tools (mechanical) |
5.33% (138
) |
| Watching TV |
5.91% (153
) |
| Rent Movies |
5.02% (130
) |
| Going out to the movies |
5.14% (133
) |
| Going out to Dinner |
6.56% (170
) |
| Going out to Night Clubs |
3.51% (91
) |
| Going out to Concerts |
 5.44% (141
) |