2006 AMA Superbike Championship Spectator Demograhics
Age
| Under 16 |
 1.48% (14
) |
| 16-17 |
 1.58% (15
) |
| 18-20 |
 2.53% (24
) |
| 21-24 |
 7.07% (67
) |
| 25-29 |
 12.88% (122
) |
| 30-34 |
 14.04% (133
) |
| 35-39 |
 13.83% (131
) |
| 40-44 |
 14.47% (137
) |
| 45-49 |
 10.88% (103
) |
| 50-54 |
 8.34% (79
) |
| 55-64 |
 9.82% (93
) |
| 65 or over |
 3.06% (29
) |
Gender
| Male |
80.57% (763
) |
| Female |
19.43% (184
) |
Marital status
| Married |
56.83% (537
) |
| Single (never married) |
30.05% (284
) |
| Separated/divorced |
12.17% (115
) |
| Widowed |
0.95% (9
) |
Highest level of education
| Some high school or less |
5.60% (53
) |
| Graduated high school/GED |
22.41% (212
) |
| Some College |
31.50% (298
) |
| Associate/2 year Degree |
16.81% (159
) |
| Bachelors/4 year degree |
17.23% (163
) |
| Post graduate degree |
6.45% (61
) |
Number of adults live in household
| One |
16.95% (160
) |
| Two |
65.25% (616
) |
| More than 2 |
17.80% (168
) |
Number of children live in household
| 0 |
50.41% (486
) |
| One |
22.20% (214
) |
| Two |
18.36% (177
) |
| Three |
6.33% (61
) |
| Four |
1.24% (12
) |
| Five |
0.73% (7
) |
| More then 5 |
0.73% (7
) |
Current occupation
| Unemployed |
3.07% (29
) |
| Clerical |
2.01% (19
) |
| Laborer |
6.24% (59
) |
| Management/Professional |
16.28% (154
) |
| Business Owner |
8.99% (85
) |
| Sales/Marketing |
6.13% (58
) |
| Skilled Trade |
16.28% (154
) |
| Technical/Computers |
7.51% (71
) |
| Student |
2.75% (26
) |
| Retired |
5.50% (52
) |
| Military |
3.91% (37
) |
| Government |
4.02% (38
) |
| Medical/Healthcare |
 3.59% (34
) |
| Creative Arts |
 0.85% (8
) |
| Other |
 12.90% (122
) |
Total household income before taxes in 2005
| $0-$25,000 |
5.62% (52
) |
| $25,000-$50,000 |
19.65% (182
) |
| $50,000-$75,000 |
29.37% (272
) |
| $75,000-$100,000 |
22.14% (205
) |
| $100,000-$250,000 |
19.65% (182
) |
| Above $250,000 |
3.56% (33
) |
Ethnicity
| Caucasian |
81.25% (767
) |
| African-American |
4.45% (42
) |
| Asian-American |
2.01% (19
) |
| Hispanic |
7.52% (71
) |
| Other |
3.39% (32
) |
| Decline |
1.38% (13
) |
How many AMA Pro races do you attend per season?
| 1-2 |
72.16% (679
) |
| 3-5 |
22.74% (214
) |
| 6-10 |
3.29% (31
) |
| More than 10 |
1.81% (17
) |
How many miles do you travel to the races on average?
| 1-50 |
17.80% (168
) |
| 50-100 |
21.82% (206
) |
| 100-200 |
18.96% (179
) |
| Over 200 |
41.42% (391
) |
How do you primarily get to the races?
| Drive your own vehicle |
60.59% (572
) |
| Drive rental vehicle |
1.38% (13
) |
| Fly |
2.44% (23
) |
| Fly and drive rental vehicle |
2.75% (26
) |
| Ride motorcycle |
32.84% (310
) |
Where do you stay while at the races?
| Hotel/Motel |
43.31% (408
) |
| Campground |
18.58% (175
) |
| RV/Tent at track |
9.34% (88
) |
| Home (local) |
28.77% (271
) |
Who do you come to the races with?
| Family |
22.65% (214
) |
| Friends |
36.72% (347
) |
| Both |
36.19% (342
) |
| Alone |
4.44% (42
) |
How do you follow AMA Racing?
| TV |
37.92% (774
) |
| AMA Websites |
20.77% (424
) |
| Other Internet sites |
15.24% (311
) |
| Magazines/Print |
26.07% (532
) |
How do you receive your races on TV?
| Broadcast/Network |
6.73% (62
) |
| Cable |
59.28% (546
) |
| Satellite |
33.98% (313
) |
What motorcycle racing series do you enjoy/follow?
| Motocross |
16.86% (383
) |
| Supercross |
16.42% (373
) |
| Supermoto |
12.41% (282
) |
| Flat Track |
7.53% (171
) |
| Superbike |
35.83% (814
) |
| Arenacross |
5.85% (133
) |
| Hillclimb |
5.11% (116
) |
What other racing series do you enjoy?
| MotoGP |
23.56% (648
) |
| World Superbike |
23.23% (639
) |
| NASCAR |
12.40% (341
) |
| Formula One |
12.10% (333
) |
| Champ Car/CART |
4.29% (118
) |
| Indy Racing League |
5.85% (161
) |
| Grand American |
2.14% (59
) |
| American Le Mans |
4.58% (126
) |
| NHRA |
7.85% (216
) |
| World of Outlaws |
4.00% (110
) |
Own motorcycle
| Yes, I own a motorcycle |
55.31% (521
) |
| Yes, another household member owns one |
11.46% (108
) |
| Yes, I and another member of my household own motorcycles |
23.57% (222
) |
| Nobody in my household owns a motorcycle |
9.66% (91
) |
Number of bikes personally owned
| One |
45.32% (378
) |
| Two |
24.34% (203
) |
| Three |
13.31% (111
) |
| More than three |
17.03% (142
) |
Number of bikes owned within entire household
| One |
33.26% (290
) |
| Two |
25.46% (222
) |
| Three |
16.40% (143
) |
| 4-5 |
12.84% (112
) |
| 6-8 |
6.65% (58
) |
| More than 8 |
5.39% (47
) |
Primary bike
| Touring |
10.48% (92
) |
| Sport touring |
19.02% (167
) |
| Sportbike |
53.19% (467
) |
| Cruiser |
6.61% (58
) |
| Dual-purpose |
2.85% (25
) |
| Off-road/enduro |
3.08% (27
) |
| Motocross |
3.19% (28
) |
| Mini/Playbike |
0.80% (7
) |
| ATV |
0.80% (7
) |
Secondary bike
| Touring |
7.49% (45
) |
| Sport touring |
13.81% (83
) |
| Sportbike |
34.78% (209
) |
| Cruiser |
8.99% (54
) |
| Dual-purpose |
6.49% (39
) |
| Off-road/enduro |
7.82% (47
) |
| Motocross |
8.32% (50
) |
| Mini/Playbike |
4.66% (28
) |
| ATV |
7.65% (46
) |
Where do you do your motorcycle related shopping?
| Local Dealership |
70.39% (630
) |
| Online |
24.80% (222
) |
| Catalog mail-order |
4.80% (43
) |
Do you or a member of your household own a trailer for your motorcycle
| Yes |
44.08% (402
) |
| No |
50.22% (458
) |
| No, but plan to purchase soon |
5.70% (52
) |
What type of trailer are you interested in purchasing?
| Basic |
48.48% (207
) |
| Enclosed, small |
7.03% (30
) |
| Enclosed, medium |
33.72% (144
) |
| Enclosed, large |
10.77% (46
) |
Do you plan to purchase a motorcycle in the next year?
| Yes, New |
32.43% (298
) |
| Yes, Used |
17.19% (158
) |
| No |
50.38% (463
) |
What type of motorcycle do you plan to purchase?
| Touring |
11.00% (57
) |
| Sport touring |
14.09% (73
) |
| Sportbike |
51.54% (267
) |
| Cruiser |
7.14% (37
) |
| Dual-purpose |
3.47% (18
) |
| Off-road/enduro |
3.47% (18
) |
| Motocross |
6.56% (34
) |
| Mini/Playbike |
1.74% (9
) |
| ATV |
0.97% (5
) |
Do you or anyone in your household own a truck/SUV?
| Yes |
81.34% (763
) |
| No |
18.66% (175
) |
Do you or anyone in your household plan to buy a truck/SUV in the next 2 years?
| Yes |
29.39% (268
) |
| No |
70.61% (644
) |
Do you plan to buy any of the following truck accessories in the next 2 years?
| Bedliner |
10.96% (107
) |
| Custom Weels |
10.45% (102
) |
| Tires |
23.77% (232
) |
| Stereo Equipment |
11.37% (111
) |
| Driving/Fog lights |
5.53% (54
) |
| Special Exhaust |
9.43% (92
) |
| Engine upgrades |
9.02% (88
) |
| Special Suspension Parts |
6.45% (63
) |
| Running boards |
4.82% (47
) |
| Off-road Equipment |
8.20% (80
) |
Do you maintain your own vehicles?
| Yes, general/minor maintenance only |
46.40% (432
) |
| Yes, almost all of it |
32.65% (304
) |
| No, I take it to a dealer/mechanic |
20.95% (195
) |
Does your household have a computer?
| Yes, one |
52.99% (497
) |
| Yes, more than one |
40.62% (381
) |
| No |
6.40% (60
) |
Does your household have a video game system?
| Yes |
64.42% (601
) |
| No |
35.58% (332
) |
Is your household connected to the internet?
| Yes, dial-up |
29.96% (281
) |
| Yes, cable/dsl |
59.91% (562
) |
| No |
10.13% (95
) |
Do you use a cell phone?
| Yes |
92.55% (869
) |
| No |
7.45% (70
) |
Do you own satellite radio? (XM, Sirius)
| Yes |
23.03% (216
) |
| No |
71.43% (670
) |
| No, but I plan to purchase one |
5.54% (52
) |
Do you or other members of your household drink energy drinks?
| Yes |
57.72% (542
) |
| No |
42.28% (397
) |
Do you or other members of your household drink beer?
| Yes |
78.81% (740
) |
| No |
21.19% (199
) |
How many times a month do you eat out? (All meals combined)
| 1-4 |
32.98% (308
) |
| 5-10 |
35.97% (336
) |
| 11-15 |
13.28% (124
) |
| More than 15 |
17.77% (166
) |
What activities do you enjoy?
| Major recreation sports |
5.78% (362
) |
| Hunting/Fishing |
5.94% (372
) |
| Camping |
7.00% (438
) |
| Boating |
5.86% (367
) |
| Traveling |
7.19% (450
) |
| Extreme Sports |
4.95% (310
) |
| Organized motorcycle racing |
7.00% (438
) |
| Recreational motorcycle riding |
9.33% (584
) |
| Working out/fitness training |
5.72% (358
) |
| Working with tools (mechanical) |
5.73% (359
) |
| Watching TV |
7.46% (467
) |
| Rent Movies |
5.72% (358
) |
| Going out to the movies |
6.01% (376
) |
| Going out to Dinner |
8.00% (501
) |
| Going out to Night Clubs |
3.53% (221
) |
| Going out to Concerts |
 4.79% (300
) |