2006 AMA Motocross Championship Spectator Demograhics
Age
| Under 16 |
 13.63% (101
) |
| 16-17 |
 9.58% (71
) |
| 18-20 |
 9.99% (74
) |
| 21-24 |
 5.26% (39
) |
| 25-29 |
 8.50% (63
) |
| 30-34 |
 13.90% (103
) |
| 35-39 |
 12.01% (89
) |
| 40-44 |
 12.01% (89
) |
| 45-49 |
 9.72% (72
) |
| 50-54 |
 3.37% (25
) |
| 55-64 |
 1.08% (8
) |
| 65 or over |
 0.94% (7
) |
Gender
| Male |
83.67% (620
) |
| Female |
16.33% (121
) |
Marital status
| Married |
39.89% (294
) |
| Single (never married) |
50.61% (373
) |
| Separated/divorced |
8.28% (61
) |
| Widowed |
1.22% (9
) |
Highest level of education
| Some high school or less |
24.42% (179
) |
| Graduated high school/GED |
24.83% (182
) |
| Some College |
28.24% (207
) |
| Associate/2 year Degree |
9.96% (73
) |
| Bachelors/4 year degree |
8.32% (61
) |
| Post graduate degree |
4.23% (31
) |
Number of adults live in household
| One |
17.00% (126
) |
| Two |
63.02% (467
) |
| More than 2 |
19.97% (148
) |
Number of children live in household
| 0 |
19.03% (141
) |
| One |
30.77% (228
) |
| Two |
28.48% (211
) |
| Three |
13.90% (103
) |
| Four |
5.26% (39
) |
| Five |
1.21% (9
) |
| More then 5 |
1.35% (10
) |
Current occupation
| Unemployed |
10.39% (77
) |
| Clerical |
1.21% (9
) |
| Laborer |
11.61% (86
) |
| Management/Professional |
10.26% (76
) |
| Business Owner |
7.15% (53
) |
| Sales/Marketing |
4.18% (31
) |
| Skilled Trade |
18.89% (140
) |
| Technical/Computers |
3.64% (27
) |
| Student |
10.80% (80
) |
| Retired |
1.08% (8
) |
| Military |
0.67% (5
) |
| Government |
2.02% (15
) |
| Medical/Healthcare |
 2.29% (17
) |
| Creative Arts |
 0.54% (4
) |
| Other |
 15.25% (113
) |
Total household income before taxes in 2005
| $0-$25,000 |
16.55% (117
) |
| $25,000-$50,000 |
22.77% (161
) |
| $50,000-$75,000 |
25.60% (181
) |
| $75,000-$100,000 |
14.85% (105
) |
| $100,000-$250,000 |
14.71% (104
) |
| $Above $250,000 |
5.52% (39
) |
Ethnicity
| Caucasian |
81.62% (595
) |
| African-American |
2.33% (17
) |
| Asian-American |
1.51% (11
) |
| Hispanic |
6.04% (44
) |
| Other |
6.58% (48
) |
| Decline |
1.92% (14
) |
How many AMA Pro races do you attend per season?
| 1-2 |
54.40% (402
) |
| 3-5 |
29.09% (215
) |
| 6-10 |
8.66% (64
) |
| More than 10 |
7.85% (58
) |
How many miles do you travel to the races on average?
| 1-50 |
23.00% (170
) |
| 50-100 |
27.33% (202
) |
| 100-200 |
19.76% (146
) |
| Over 200 |
29.91% (221
) |
How do you primarily get to the races?
| Drive your own vehicle |
89.24% (655
) |
| Drive rental vehicle |
2.45% (18
) |
| Fly |
3.41% (25
) |
| Fly and drive rental vehicle |
3.27% (24
) |
| Ride motorcycle |
1.63% (12
) |
Where do you stay while at the races?
| Hotel/Motel |
35.33% (260
) |
| Campground |
11.14% (82
) |
| RV/Tent at track |
18.61% (137
) |
| Home (local) |
34.92% (257
) |
Who do you come to the races with?
| Family |
31.76% (235
) |
| Friends |
21.89% (162
) |
| Both |
44.32% (328
) |
| Alone |
2.03% (15
) |
How do you follow AMA Racing?
| TV |
36.93% (609
) |
| AMA Websites |
22.92% (378
) |
| Other Internet sites |
15.16% (250
) |
| Magazines/Print |
24.98% (412
) |
How do you receive your races on TV?
| Broadcast/Network |
10.17% (73
) |
| Cable |
51.53% (370
) |
| Satellite |
38.30% (275
) |
What motorcycle racing series do you enjoy/follow?
| Motocross |
34.07% (678
) |
| Supercross |
28.44% (566
) |
| Supermoto |
11.11% (221
) |
| Flat Track |
4.82% (96
) |
| Superbike |
6.38% (127
) |
| Arenacross |
10.00% (199
) |
| Hillclimb |
5.18% (103
) |
What other racing series do you enjoy?
| MotoGP |
20.40% (296
) |
| World Superbike |
14.06% (204
) |
| NASCAR |
18.47% (268
) |
| Formula One |
9.51% (138
) |
| Champ Car/CART |
5.24% (76
) |
| Indy Racing League |
7.93% (115
) |
| Grand American |
2.62% (38
) |
| American Le Mans |
3.31% (48
) |
| NHRA |
11.51% (167
) |
| World of Outlaws |
6.96% (101
) |
Own motorcycle
| Yes, I own a motorcycle |
51.77% (380
) |
| Yes, another household member owns one |
11.99% (88
) |
| Yes, I and another member of my household own motorcycles |
29.97% (220
) |
| Nobody in my household owns a motorcycle |
6.27% (46
) |
Number of bikes personally owned
| One |
32.40% (219
) |
| Two |
27.07% (183
) |
| Three |
16.27% (110
) |
| More than three |
24.26% (164
) |
Number of bikes owned within entire household
| One |
16.06% (111
) |
| Two |
17.66% (122
) |
| Three |
23.59% (163
) |
| 4-5 |
24.89% (172
) |
| 6-8 |
9.84% (68
) |
| More than 8 |
7.96% (55
) |
Primary bike
| Touring |
5.35% (37
) |
| Sport touring |
3.18% (22
) |
| Sportbike |
8.53% (59
) |
| Cruiser |
3.61% (25
) |
| Dual-purpose |
3.18% (22
) |
| Off-road/enduro |
18.06% (125
) |
| Motocross |
51.73% (358
) |
| Mini/Playbike |
3.61% (25
) |
| ATV |
2.75% (19
) |
Secondary bike
| Touring |
7.50% (43
) |
| Sport touring |
5.06% (29
) |
| Sportbike |
11.34% (65
) |
| Cruiser |
5.24% (30
) |
| Dual-purpose |
5.24% (30
) |
| Off-road/enduro |
15.36% (88
) |
| Motocross |
32.46% (186
) |
| Mini/Playbike |
11.69% (67
) |
| ATV |
6.11% (35
) |
Where do you do your motorcycle related shopping?
| Local Dealership |
75.90% (529
) |
| Online |
19.08% (133
) |
| Catalog mail-order |
5.02% (35
) |
Do you or a member of your household own a trailer for your motorcycle
| Yes |
67.88% (486
) |
| No |
27.79% (199
) |
| No, but plan to purchase soon |
4.33% (31
) |
What type of trailer are you interested in purchasing?
| Basic |
39.53% (217
) |
| Enclosed, small |
13.84% (76
) |
| Enclosed, medium |
26.41% (145
) |
| Enclosed, large |
20.22% (111
) |
Do you plan to purchase a motorcycle in the next year?
| Yes, New |
52.79% (379
) |
| Yes, Used |
15.46% (111
) |
| No |
31.75% (228
) |
What type of motorcycle do you plan to purchase?
| Touring |
5.89% (33
) |
| Sport touring |
3.21% (18
) |
| Sportbike |
9.64% (54
) |
| Cruiser |
3.93% (22
) |
| Dual-purpose |
3.75% (21
) |
| Off-road/enduro |
10.89% (61
) |
| Motocross |
56.79% (318
) |
| Mini/Playbike |
2.68% (15
) |
| ATV |
3.21% (18
) |
Do you or anyone in your household own a truck/SUV?
| Yes |
88.07% (635
) |
| No |
11.93% (86
) |
Do you or anyone in your household plan to buy a truck/SUV in the next 2 years?
| Yes |
47.61% (338
) |
| No |
52.39% (372
) |
Do you plan to buy any of the following truck accessories in the next 2 years?
| Bedliner |
11.54% (157
) |
| Custom Weels |
11.76% (160
) |
| Tires |
17.87% (243
) |
| Stereo Equipment |
12.87% (175
) |
| Driving/Fog lights |
4.41% (60
) |
| Special Exhaust |
8.09% (110
) |
| Engine upgrades |
8.97% (122
) |
| Special Suspension Parts |
7.13% (97
) |
| Running boards |
4.63% (63
) |
| Off-road Equipment |
12.72% (173
) |
Do you maintain your own vehicles?
| Yes, general/minor maintenance only |
55.62% (401
) |
| Yes, almost all of it |
31.76% (229
) |
| No, I take it to a dealer/mechanic |
12.62% (91
) |
Does your household have a computer?
| Yes, one |
64.19% (466
) |
| Yes, more than one |
27.13% (197
) |
| No |
8.68% (63
) |
Does your household have a video game system?
| Yes |
79.45% (576
) |
| No |
20.55% (149
) |
Is your household connected to the internet?
| Yes, dial-up |
40.22% (292
) |
| Yes, cable/dsl |
47.38% (344
) |
| No |
12.40% (90
) |
Do you use a cell phone?
| Yes |
89.50% (648
) |
| No |
10.50% (76
) |
Do you own satellite radio? (XM, Sirius)
| Yes |
32.73% (237
) |
| No |
61.60% (446
) |
| No, but I plan to purchase one |
5.66% (41
) |
Do you or other members of your household drink energy drinks?
| Yes |
81.66% (592
) |
| No |
18.34% (133
) |
Do you or other members of your household drink beer?
| Yes |
77.50% (558
) |
| No |
22.50% (162
) |
How many times a month do you eat out? (All meals combined)
| 1-4 |
39.72% (288
) |
| 5-10 |
35.45% (257
) |
| 11-15 |
12.83% (93
) |
| More than 15 |
12.00% (87
) |
What activities do you enjoy?
| Major recreation sports |
6.70% (313
) |
| Hunting/Fishing |
6.95% (325
) |
| Camping |
8.73% (408
) |
| Boating |
6.51% (304
) |
| Traveling |
5.61% (262
) |
| Extreme Sports |
8.22% (384
) |
| Organized motorcycle racing |
7.92% (370
) |
| Recreational motorcycle riding |
7.88% (368
) |
| Working out/fitness training |
4.67% (218
) |
| Working with tools (mechanical) |
4.81% (225
) |
| Watching TV |
6.03% (282
) |
| Rent Movies |
5.22% (244
) |
| Going out to the movies |
5.74% (268
) |
| Going out to Dinner |
6.57% (307
) |
| Going out to Night Clubs |
3.36% (157
) |
| Going out to Concerts |
 5.09% (238
) |