2006 AMA Pro Racing Spectator Demograhics
Age
| Under 16 |
 7.18% (216
) |
| 16-17 |
 4.52% (136
) |
| 18-20 |
 5.35% (161
) |
| 21-24 |
 6.11% (184
) |
| 25-29 |
 9.50% (286
) |
| 30-34 |
 12.19% (367
) |
| 35-39 |
 13.42% (404
) |
| 40-44 |
 13.82% (416
) |
| 45-49 |
 10.86% (327
) |
| 50-54 |
 7.04% (212
) |
| 55-64 |
 6.94% (209
) |
| 65 or over |
 3.06% (92
) |
Gender
| Male |
79.18% (2384
) |
| Female |
20.82% (627
) |
Marital status
| Married |
51.67% (1550
) |
| Single (never married) |
36.03% (1081
) |
| Separated/divorced |
11.03% (331
) |
| Widowed |
1.27% (38
) |
Highest level of education
| Some high school or less |
14.00% (419
) |
| Graduated high school/GED |
25.90% (775
) |
| Some College |
29.34% (878
) |
| Associate/2 year Degree |
12.80% (383
) |
| Bachelors/4 year degree |
13.07% (391
) |
| Post graduate degree |
4.88% (146
) |
Number of adults live in household
| One |
16.69% (501
) |
| Two |
65.39% (1963
) |
| More than 2 |
17.92% (538
) |
Number of children live in household
| 0 |
37.45% (1186
) |
| One |
24.69% (782
) |
| Two |
23.59% (747
) |
| Three |
9.13% (289
) |
| Four |
3.06% (97
) |
| Five |
0.98% (31
) |
| More then 5 |
1.11% (35
) |
Current occupation
| Unemployed |
6.42% (193
) |
| Clerical |
1.90% (57
) |
| Laborer |
7.69% (231
) |
| Management/Professional |
13.81% (415
) |
| Business Owner |
9.02% (271
) |
| Sales/Marketing |
5.09% (153
) |
| Skilled Trade |
16.71% (502
) |
| Technical/Computers |
5.12% (154
) |
| Student |
6.46% (194
) |
| Retired |
5.62% (169
) |
| Military |
1.90% (57
) |
| Government |
2.86% (86
) |
| Medical/Healthcare |
 3.19% (96
) |
| Creative Arts |
 0.77% (23
) |
| Other |
 13.44% (404
) |
Total household income before taxes in 2005
| $0-$25,000 |
11.46% (333
) |
| $25,000-$50,000 |
20.82% (605
) |
| $50,000-$75,000 |
27.53% (800
) |
| $75,000-$100,000 |
19.51% (567
) |
| $100,000-$250,000 |
16.62% (483
) |
| $Above $250,000 |
1.34% (39
) |
| Above $250,000 |
2.72% (79
) |
Ethnicity
| Caucasian |
84.57% (2516
) |
| African-American |
2.55% (76
) |
| Asian-American |
1.48% (44
) |
| Hispanic |
5.28% (157
) |
| Other |
4.71% (140
) |
| Decline |
1.41% (42
) |
How many AMA Pro races do you attend per season?
| 1-2 |
60.27% (1801
) |
| 3-5 |
27.18% (812
) |
| 6-10 |
6.89% (206
) |
| More than 10 |
5.66% (169
) |
How many miles do you travel to the races on average?
| 1-50 |
19.71% (589
) |
| 50-100 |
22.88% (684
) |
| 100-200 |
20.21% (604
) |
| Over 200 |
37.20% (1112
) |
How do you primarily get to the races?
| Drive your own vehicle |
76.72% (2291
) |
| Drive rental vehicle |
1.54% (46
) |
| Fly |
2.85% (85
) |
| Fly and drive rental vehicle |
2.81% (84
) |
| Ride motorcycle |
16.08% (480
) |
Where do you stay while at the races?
| Hotel/Motel |
43.37% (1295
) |
| Campground |
12.63% (377
) |
| RV/Tent at track |
12.99% (388
) |
| Home (local) |
31.01% (926
) |
Who do you come to the races with?
| Family |
29.47% (884
) |
| Friends |
27.07% (812
) |
| Both |
40.20% (1206
) |
| Alone |
3.27% (98
) |
How do you follow AMA Racing?
| TV |
36.96% (2390
) |
| AMA Websites |
22.44% (1451
) |
| Other Internet sites |
14.77% (955
) |
| Magazines/Print |
25.84% (1671
) |
How do you receive your races on TV?
| Broadcast/Network |
9.68% (281
) |
| Cable |
54.91% (1594
) |
| Satellite |
35.41% (1028
) |
What motorcycle racing series do you enjoy/follow?
| Motocross |
24.96% (2015
) |
| Supercross |
23.01% (1858
) |
| Supermoto |
12.43% (1004
) |
| Flat Track |
8.86% (715
) |
| Superbike |
16.51% (1333
) |
| Arenacross |
8.81% (711
) |
| Hillclimb |
5.42% (438
) |
What other racing series do you enjoy?
| MotoGP |
20.72% (1459
) |
| World Superbike |
18.29% (1288
) |
| NASCAR |
16.64% (1172
) |
| Formula One |
9.84% (693
) |
| Champ Car/CART |
4.50% (317
) |
| Indy Racing League |
6.99% (492
) |
| Grand American |
2.12% (149
) |
| American Le Mans |
3.75% (264
) |
| NHRA |
10.00% (704
) |
| World of Outlaws |
7.16% (504
) |
Own motorcycle
| Yes, I own a motorcycle |
52.71% (1557
) |
| Yes, another household member owns one |
13.47% (398
) |
| Yes, I and another member of my household own motorcycles |
25.32% (748
) |
| Nobody in my household owns a motorcycle |
8.50% (251
) |
Number of bikes personally owned
| One |
36.37% (895
) |
| Two |
25.15% (619
) |
| Three |
14.71% (362
) |
| More than three |
23.77% (585
) |
Number of bikes owned within entire household
| One |
23.12% (635
) |
| Two |
21.52% (591
) |
| Three |
19.12% (525
) |
| 4-5 |
19.01% (522
) |
| 6-8 |
9.47% (260
) |
| More than 8 |
7.76% (213
) |
Primary bike
| Touring |
10.31% (283
) |
| Sport touring |
9.91% (272
) |
| Sportbike |
24.62% (676
) |
| Cruiser |
6.74% (185
) |
| Dual-purpose |
3.57% (98
) |
| Off-road/enduro |
11.58% (318
) |
| Motocross |
29.32% (805
) |
| Mini/Playbike |
2.04% (56
) |
| ATV |
1.93% (53
) |
Secondary bike
| Touring |
8.22% (175
) |
| Sport touring |
8.55% (182
) |
| Sportbike |
18.46% (393
) |
| Cruiser |
7.94% (169
) |
| Dual-purpose |
5.78% (123
) |
| Off-road/enduro |
12.64% (269
) |
| Motocross |
23.72% (505
) |
| Mini/Playbike |
8.22% (175
) |
| ATV |
6.48% (138
) |
Where do you do your motorcycle related shopping?
| Local Dealership |
75.25% (2101
) |
| Online |
20.16% (563
) |
| Catalog mail-order |
4.58% (128
) |
Do you or a member of your household own a trailer for your motorcycle
| Yes |
58.15% (1656
) |
| No |
36.59% (1042
) |
| No, but plan to purchase soon |
5.27% (150
) |
What type of trailer are you interested in purchasing?
| Basic |
42.01% (734
) |
| Enclosed, small |
11.33% (198
) |
| Enclosed, medium |
29.94% (523
) |
| Enclosed, large |
16.71% (292
) |
Do you plan to purchase a motorcycle in the next year?
| Yes, New |
43.07% (1237
) |
| Yes, Used |
16.71% (480
) |
| No |
40.22% (1155
) |
What type of motorcycle do you plan to purchase?
| Touring |
9.41% (181
) |
| Sport touring |
7.85% (151
) |
| Sportbike |
23.09% (444
) |
| Cruiser |
6.14% (118
) |
| Dual-purpose |
3.80% (73
) |
| Off-road/enduro |
7.90% (152
) |
| Motocross |
37.08% (713
) |
| Mini/Playbike |
2.55% (49
) |
| ATV |
2.18% (42
) |
Do you or anyone in your household own a truck/SUV?
| Yes |
85.22% (2496
) |
| No |
14.78% (433
) |
Do you or anyone in your household plan to buy a truck/SUV in the next 2 years?
| Yes |
39.48% (1129
) |
| No |
60.52% (1731
) |
Do you plan to buy any of the following truck accessories in the next 2 years?
| Bedliner |
11.38% (473
) |
| Custom Weels |
11.45% (476
) |
| Tires |
21.40% (890
) |
| Stereo Equipment |
12.43% (517
) |
| Driving/Fog lights |
4.50% (187
) |
| Special Exhaust |
8.42% (350
) |
| Engine upgrades |
8.61% (358
) |
| Special Suspension Parts |
6.59% (274
) |
| Running boards |
4.59% (191
) |
| Off-road Equipment |
10.63% (442
) |
Do you maintain your own vehicles?
| Yes, general/minor maintenance only |
51.56% (1500
) |
| Yes, almost all of it |
31.28% (910
) |
| No, I take it to a dealer/mechanic |
17.15% (499
) |
Does your household have a computer?
| Yes, one |
58.29% (1709
) |
| Yes, more than one |
34.35% (1007
) |
| No |
7.37% (216
) |
Does your household have a video game system?
| Yes |
71.64% (2092
) |
| No |
28.36% (828
) |
Is your household connected to the internet?
| Yes, dial-up |
35.54% (1042
) |
| Yes, cable/dsl |
53.55% (1570
) |
| No |
10.91% (320
) |
Do you use a cell phone?
| Yes |
91.49% (2687
) |
| No |
8.51% (250
) |
Do you own satellite radio? (XM, Sirius)
| Yes |
27.49% (803
) |
| No |
67.65% (1976
) |
| No, but I plan to purchase one |
4.86% (142
) |
Do you or other members of your household drink energy drinks?
| Yes |
68.22% (2001
) |
| No |
31.78% (932
) |
Do you or other members of your household drink beer?
| Yes |
76.98% (2251
) |
| No |
23.02% (673
) |
How many times a month do you eat out? (All meals combined)
| 1-4 |
34.03% (994
) |
| 5-10 |
36.63% (1070
) |
| 11-15 |
14.14% (413
) |
| More than 15 |
15.20% (444
) |
What activities do you enjoy?
| Major recreation sports |
6.25% (1199
) |
| Hunting/Fishing |
6.66% (1279
) |
| Camping |
7.86% (1509
) |
| Boating |
6.22% (1194
) |
| Traveling |
6.66% (1279
) |
| Extreme Sports |
6.51% (1249
) |
| Organized motorcycle racing |
7.71% (1479
) |
| Recreational motorcycle riding |
8.71% (1671
) |
| Working out/fitness training |
5.07% (973
) |
| Working with tools (mechanical) |
5.12% (983
) |
| Watching TV |
6.78% (1302
) |
| Rent Movies |
5.24% (1006
) |
| Going out to the movies |
5.54% (1064
) |
| Going out to Dinner |
7.32% (1404
) |
| Going out to Night Clubs |
3.43% (659
) |
| Going out to Concerts |
 4.91% (942
) |