| Under 16 |
 9.63% (13
) |
| 16-17 |
 5.19% (7
) |
| 18-20 |
 1.48% (2
) |
| 21-24 |
 6.67% (9
) |
| 25-29 |
 8.15% (11
) |
| 30-34 |
 13.33% (18
) |
| 35-39 |
 15.56% (21
) |
| 40-44 |
 19.26% (26
) |
| 45-49 |
 8.15% (11
) |
| 50-54 |
 5.19% (7
) |
| 55-64 |
 7.41% (10
) |
Gender
| Male |
74.07% (100
) |
| Female |
25.93% (35
) |
Marital status
| Married |
49.63% (67
) |
| Single |
42.96% (58
) |
| Separated/divorced |
6.67% (9
) |
| Widowed |
0.74% (1
) |
Highest level of education
| Some high school or less |
18.05% (24
) |
| Graduated high school |
24.81% (33
) |
| Attended college less than 1 year |
9.77% (13
) |
| Attended college 1 to 3 years |
22.56% (30
) |
| Graduated from 4 year college |
18.80% (25
) |
| Post graduate study |
3.01% (4
) |
| Post graduate degree |
3.01% (4
) |
Current job title or position
| Unemployed |
7.46% (10
) |
| Clerical |
2.24% (3
) |
| Laborer |
5.22% (7
) |
| Management |
11.94% (16
) |
| Own Business |
17.16% (23
) |
| Sales |
7.46% (10
) |
| Skilled Trade |
10.45% (14
) |
| Technical |
11.94% (16
) |
| Student |
9.70% (13
) |
| Retired |
3.73% (5
) |
| Other |
12.69% (17
) |
Total household income before taxes in 2003
| Under $10,000 |
14.73% (19
) |
| $10,000-$14,999 |
1.55% (2
) |
| $15,000-$19,999 |
3.88% (5
) |
| $20,000-$24,999 |
1.55% (2
) |
| $25,000-$29,999 |
6.98% (9
) |
| $30,000-$34,999 |
5.43% (7
) |
| $35,000-$39,999 |
6.20% (8
) |
| $40,000-$49,999 |
6.98% (9
) |
| $50,000-$59,999 |
10.85% (14
) |
| $60,000-$74,999 |
10.08% (13
) |
| $75,000-$99,999 |
12.40% (16
) |
| $100,000-$124,999 |
 6.98% (9
) |
| $125,000-$149,999 |
 3.10% (4
) |
| $150,000 or more |
 9.30% (12
) |
Own motorcycle
| Yes, I own a motorcycle |
47.37% (63
) |
| Yes, another household member owns one |
16.54% (22
) |
| Yes, I own and another household memeber also owns a motorcycle |
24.81% (33
) |
| Nobody in my household owns a motorcycle |
11.28% (15
) |
Number of bikes owned
| 1 |
24.27% (25
) |
| 2 |
22.33% (23
) |
| 3 |
16.50% (17
) |
| 4 |
11.65% (12
) |
| 5 |
6.80% (7
) |
| 6 |
6.80% (7
) |
| 7 |
2.91% (3
) |
| 8 |
1.94% (2
) |
| 9 |
0.97% (1
) |
| 10 |
1.94% (2
) |
| 12 |
0.97% (1
) |
| 14 |
0.97% (1
) |
| 15 or more |
1.94% (2
) |
Visit a motorcycle dealership
| More than once a month |
42.42% (56
) |
| Every 1-2 months |
16.67% (22
) |
| Every 3-6 months |
12.88% (17
) |
| Every 7-12 months |
11.36% (15
) |
| Less than once every year |
16.67% (22
) |
Places motorcycle riding apparel, helmets, and accessories are purchased
| Motorcycle dealership |
36.29% (86
) |
| Motorcycle parts/accessories store |
25.32% (60
) |
| Mail order |
19.83% (47
) |
| Mass merchandiser (Sears, Kmart, etc.) |
3.38% (8
) |
| Internet |
15.19% (36
) |
What percentage of your motorcycle maintenance did you personally do in last 12 months
| None |
22.31% (29
) |
| 1%-24% |
16.92% (22
) |
| 25%-49% |
12.31% (16
) |
| 50%-74% |
6.92% (9
) |
| 75%-99% |
13.85% (18
) |
| 100% |
27.69% (36
) |
In the last 12 months, have you or other household members purchased any engine oil for maintenance work done by you or by others on your motorcycles?
| Yes |
77.27% (102
) |
| No |
22.73% (30
) |
Motorcycle tires you or other household members purchased in last 12 months?
| Cruising |
5.26% (8
) |
| Dirt/knobby |
45.39% (69
) |
| High performance/street |
17.11% (26
) |
| Touring/high mileage |
5.26% (8
) |
| Sport touring |
5.26% (8
) |
| Did not purchase any |
21.71% (33
) |
Do you or other household members plan to purchase a new or used motorcycle within next 2 years?
| Yes |
74.05% (97
) |
| No |
25.95% (34
) |
In past 12 months, which of the following have you purchased?
| Riding apparel |
33.64% (73
) |
| Helmets |
25.81% (56
) |
| Equipment/parts/accessories |
40.55% (88
) |
What type of motorcycle will be purchased?
| Touring |
7.24% (11
) |
| Sport touring |
4.61% (7
) |
| Sportbike |
15.13% (23
) |
| Standard |
3.95% (6
) |
| Cruiser |
4.61% (7
) |
| Off-road/enduro |
22.37% (34
) |
| Motocross |
30.26% (46
) |
| Dual purpose |
11.84% (18
) |
How long have you personally been riding a motorcycle?
| Do not ride |
16.79% (22
) |
| Less then 1 year |
5.34% (7
) |
| 1-2 years |
6.11% (8
) |
| 3-4 years |
13.74% (18
) |
| 5-6 years |
2.29% (3
) |
| 7-9 years |
7.63% (10
) |
| 10-14 years |
9.92% (13
) |
| 15 years or more |
38.17% (50
) |
Do you try to purchase products from companies that sponsor motorcycle racing?
| Always |
34.88% (45
) |
| Sometimes |
59.69% (77
) |
| Never |
5.43% (7
) |
Do you or anyone in your household members own a pick-up truck?
| Yes |
81.95% (109
) |
| No |
18.05% (24
) |
What purpose the truck is used?
| Main means of transportation for household |
37.50% (57
) |
| Stricly for outdoor activities (fishing, camping) |
15.13% (23
) |
| Off-road driving |
11.18% (17
) |
| For transporting motorcycles |
28.95% (44
) |
| Other |
7.24% (11
) |
Which accessories have you or other members of your household bought in last 12 months for any of your pick-up trucks, vans or SUVs?
| Bed liners |
9.39% (23
) |
| Custom wheels |
8.57% (21
) |
| Power winch |
2.04% (5
) |
| Roll bar |
2.04% (5
) |
| Tool boxes |
8.57% (21
) |
| Driving/fog lights |
3.67% (9
) |
| Running boards |
2.86% (7
) |
| Special exhaust system |
6.53% (16
) |
| Replacement shocks |
6.12% (15
) |
| Battery |
11.02% (27
) |
| Car stereo equipment |
10.61% (26
) |
| Tires |
28.57% (70
) |
Do you or other members of your household own any of the following?
| Hand tools (e.g., wrenches, screw drivers, etc.,) |
33.81% (119
) |
| Multi-tool (e.g., Leatherman) |
19.32% (68
) |
| Power tools (e.g., power drill, chain saw, etc.) |
29.83% (105
) |
| Stationary bench tools (e.g., table saw) |
17.05% (60
) |
What is the best estimate of the total value of all the hand and power tools
| Less than $500 |
10.45% (14
) |
| $500-$999 |
9.70% (13
) |
| $1,000-$1,499 |
9.70% (13
) |
| $1,500-$1,999 |
6.72% (9
) |
| $2,000-$2,999 |
11.94% (16
) |
| $3,000-$3,999 |
10.45% (14
) |
| $4,000-$4,999 |
7.46% (10
) |
| $5,000-$7,499 |
8.21% (11
) |
| $7,500-$9,999 |
2.24% (3
) |
| $10,000 or more |
23.13% (31
) |
Which of the following activities did you personally participate in during the last 12 months?
| Camping |
13.29% (76
) |
| Fishing |
9.97% (57
) |
| Hunting |
6.29% (36
) |
| Spectator at motorcycle races/events |
18.53% (106
) |
| Participant in motorcycle races |
6.82% (39
) |
| Participant in motorcycle tours |
3.50% (20
) |
| Spectator at auto races/events |
7.87% (45
) |
| Participant in auto races/events |
3.15% (18
) |
| Bicycling |
9.09% (52
) |
| Boating |
6.47% (37
) |
| Body building/weight training |
5.07% (29
) |
| Flying (personal aviation) |
1.40% (8
) |
| Skiing/downhill/X-country |
4.20% (24
) |
| Other outdoor activities |
4.37% (25
) |
Do you or other household members own and/or plan to buy a desktop or a laptop/notebook computer?
| Yes, currently own |
64.66% (86
) |
| Yes, plan to buy |
15.79% (21
) |
| No, neither |
19.55% (26
) |
Do you or other household members currently subscribe to or plan to subscribe to an internet provider?
| Currently subscribe |
61.90% (78
) |
| Plan to subscribe |
7.14% (9
) |
| Neither |
30.95% (39
) |
Which AMA Pro Racing websites have you visited?
| AMAProRacing.com |
31.28% (61
) |
| USMotocross.com |
13.33% (26
) |
| 1800FlatTrack.com |
11.28% (22
) |
| USSuperbike.com |
9.23% (18
) |
| USSuperbike.com |
34.87% (68
) |
Do you or other of your household own a computer/video game systems?
| Yes |
80.45% (107
) |
| No |
19.55% (26
) |
Which video systems are owned?
| Sony Playstation/PS2 |
55.92% (85
) |
| Microsoft X-Box |
15.79% (24
) |
| Nintendo |
20.39% (31
) |
| Sega |
7.89% (12
) |
What type of games do you own?
| Racing/driving |
33.86% (86
) |
| Sports games |
21.26% (54
) |
| Action/adventure/strategy |
17.32% (44
) |
| First person/shooter |
9.06% (23
) |
| Role playing |
4.72% (12
) |
| Fighting |
13.78% (35
) |
Do you watch motorcycle racing events on television?
| Yes |
92.42% (122
) |
| No |
7.58% (10
) |
What motorcycle racing series do you watch?
| AMA Superbike |
13.17% (69
) |
| AMA Motocross |
16.03% (84
) |
| AMA Supercross |
12.79% (67
) |
| AMA Supermoto |
13.55% (71
) |
| AMA Flat Track |
6.68% (35
) |
| MotoGP |
7.63% (40
) |
| World Superbike |
7.06% (37
) |
| AMA GNCC |
3.05% (16
) |
| AMA Arenacross |
6.68% (35
) |
| Freestyle MX/X games |
13.36% (70
) |
What other types of racing do you watch on TV?
| NASCAR |
38.81% (85
) |
| CART |
10.50% (23
) |
| IRL |
8.68% (19
) |
| NHRA |
18.26% (40
) |
| World of Outlaws |
14.61% (32
) |
| American Le Mans |
9.13% (20
) |
Do you or other members of your household drink energy drinks?
| Yes |
61.19% (82
) |
| No |
38.81% (52
) |
Do you or other members of your household eat energy/nutrition bars?
| Yes |
62.69% (84
) |
| No |
37.31% (50
) |
Do you or other members of your household drink beer?
| Yes |
73.13% (98
) |
| No |
26.87% (36
) |
How often do you or other of your household personally make home improvements?
| Never |
5.34% (7
) |
| Once per year |
26.72% (35
) |
| Twice per year |
33.59% (44
) |
| 4+ times per year |
34.35% (45
) |