| Under 16 |
 3.82% (11
) |
| 16-17 |
 1.74% (5
) |
| 18-20 |
 3.82% (11
) |
| 21-24 |
 8.68% (25
) |
| 25-29 |
 11.46% (33
) |
| 30-34 |
 11.11% (32
) |
| 35-39 |
 12.85% (37
) |
| 40-44 |
 16.32% (47
) |
| 45-49 |
 15.97% (46
) |
| 50-54 |
 6.60% (19
) |
| 55-64 |
 5.90% (17
) |
| 65 or over |
 1.74% (5
) |
Gender
| Male |
80.00% (228
) |
| Female |
20.00% (57
) |
Marital status
| Married |
51.40% (147
) |
| Single |
34.27% (98
) |
| Separated/divorced |
12.94% (37
) |
| Widowed |
1.40% (4
) |
Highest level of education
| Some high school or less |
6.57% (19
) |
| Graduated high school |
22.49% (65
) |
| Attended college less than 1 year |
12.80% (37
) |
| Attended college 1 to 3 years |
29.41% (85
) |
| Graduated from 4 year college |
19.72% (57
) |
| Post graduate study |
4.15% (12
) |
| Post graduate degree |
4.84% (14
) |
Current job title or position
| Unemployed |
5.92% (17
) |
| Clerical |
4.88% (14
) |
| Laborer |
4.88% (14
) |
| Management |
17.77% (51
) |
| Own Business |
10.45% (30
) |
| Sales |
5.92% (17
) |
| Skilled Trade |
11.50% (33
) |
| Technical |
20.56% (59
) |
| Student |
3.83% (11
) |
| Retired |
4.53% (13
) |
| Other |
9.76% (28
) |
Total household income before taxes in 2003
| Under $10,000 |
4.74% (13
) |
| $10,000-$14,999 |
1.46% (4
) |
| $15,000-$19,999 |
2.55% (7
) |
| $20,000-$24,999 |
2.92% (8
) |
| $25,000-$29,999 |
3.65% (10
) |
| $30,000-$34,999 |
5.84% (16
) |
| $35,000-$39,999 |
6.20% (17
) |
| $40,000-$49,999 |
6.93% (19
) |
| $50,000-$59,999 |
11.68% (32
) |
| $60,000-$74,999 |
12.77% (35
) |
| $75,000-$99,999 |
17.88% (49
) |
| $100,000-$124,999 |
8.39% (23
) |
| $125,000-$149,999 |
 4.01% (11
) |
| $150,000 or more |
 10.95% (30
) |
Own motorcycle
| Yes, I own a motorcycle |
61.19% (175
) |
| Yes, another household member owns one |
13.64% (39
) |
| Yes, I own and another household memeber also owns a motorcycle |
13.99% (40
) |
| Nobody in my household owns a motorcycle |
11.19% (32
) |
Number of bikes owned
| 1 |
31.23% (79
) |
| 2 |
27.67% (70
) |
| 3 |
13.83% (35
) |
| 4 |
9.49% (24
) |
| 5 |
5.53% (14
) |
| 6 |
3.16% (8
) |
| 7 |
1.58% (4
) |
| 8 |
2.37% (6
) |
| 9 |
1.19% (3
) |
| 10 |
1.19% (3
) |
| 12 |
1.19% (3
) |
| 15 or more |
1.58% (4
) |
Street bikes owned
| 1 |
61.88% (125
) |
| 2 |
22.77% (46
) |
| 3 |
6.93% (14
) |
| 4 |
3.47% (7
) |
| 5 |
0.99% (2
) |
| 6 |
0.50% (1
) |
| 7 |
1.49% (3
) |
| 10 |
0.50% (1
) |
| 14 |
0.50% (1
) |
| 15 or more |
0.99% (2
) |
Dirt bikes owned
| 1 |
63.64% (49
) |
| 2 |
20.78% (16
) |
| 3 |
6.49% (5
) |
| 4 |
3.90% (3
) |
| 5 |
1.30% (1
) |
| 7 |
1.30% (1
) |
| 9 |
1.30% (1
) |
| 10 |
1.30% (1
) |
Dual purpose bikes owned
| 1 |
70.27% (26
) |
| 2 |
16.22% (6
) |
| 3 |
2.70% (1
) |
| 4 |
8.11% (3
) |
| 5 |
2.70% (1
) |
Primary bike
| Touring |
9.62% (23
) |
| Sport touring |
19.25% (46
) |
| Sportbike |
44.77% (107
) |
| Standard |
5.44% (13
) |
| Cruiser |
7.11% (17
) |
| Dual-purpose |
2.51% (6
) |
| Off-road/enduro |
5.02% (12
) |
| Motocross |
6.28% (15
) |
Secondary bike
| Touring |
2.92% (5
) |
| Sport touring |
11.70% (20
) |
| Sportbike |
29.24% (50
) |
| Standard |
6.43% (11
) |
| Cruiser |
9.36% (16
) |
| Dual-purpose |
8.19% (14
) |
| Off-road/enduro |
17.54% (30
) |
| Motocross |
14.62% (25
) |
Street motorcycle use
| Day trips |
40.05% (151
) |
| General transportation |
21.49% (81
) |
| Racing |
12.47% (47
) |
| Sport touring |
23.61% (89
) |
| Other |
2.39% (9
) |
Visit a motorcycle dealership
| More than once a month |
41.61% (114
) |
| Every 1-2 months |
31.39% (86
) |
| Every 1-3 months |
0.36% (1
) |
| Every 3-6 months |
14.60% (40
) |
| Every 7-12 months |
5.84% (16
) |
| Less than once every year |
6.20% (17
) |
Places motorcycle riding apparel, helmets, and accessories are purchased
| Motorcycle dealership |
38.28% (183
) |
| Motorcycle parts/accessories store |
22.80% (109
) |
| Mail order |
17.15% (82
) |
| Mass merchandiser (Sears, Kmart, etc.) |
2.30% (11
) |
| Internet |
19.46% (93
) |
What percentage of your motorcycle maintenance did you personally do in last 12 months
| None |
21.03% (57
) |
| 1%-24% |
15.87% (43
) |
| 25%-49% |
13.65% (37
) |
| 50%-74% |
9.96% (27
) |
| 75%-99% |
16.97% (46
) |
| 100% |
22.51% (61
) |
In the last 12 months, have you or other household members purchased any engine oil for maintenance work done by you or by others on your motorcycles?
| Yes |
80.95% (221
) |
| No |
19.05% (52
) |
Motorcycle tires you or other household members purchased in last 12 months?
| Cruising |
7.52% (24
) |
| Dirt/knobby |
17.24% (55
) |
| High performance/street |
29.47% (94
) |
| Touring/high mileage |
11.60% (37
) |
| Sport touring |
16.30% (52
) |
| Did not purchase any |
17.87% (57
) |
Do you or other household members currently own and/or plan to buy a trailer to haul a motorcycle?
| Yes, currently own |
37.45% (103
) |
| Yes, plan to buy |
20.73% (57
) |
| No, neither |
41.82% (115
) |
Do you or other household members plan to purchase a new or used motorcycle within next 2 years?
| Yes |
62.86% (176
) |
| No |
37.14% (104
) |
In past 12 months, which of the following have you purchased?
| Riding apparel |
36.20% (177
) |
| Helmets |
26.58% (130
) |
| Equipment/parts/accessories |
37.22% (182
) |
What type of motorcycle will be purchased?
| Touring |
6.18% (16
) |
| Sport touring |
12.74% (33
) |
| Sportbike |
40.54% (105
) |
| Standard |
4.63% (12
) |
| Cruiser |
7.72% (20
) |
| Off-road/enduro |
10.42% (27
) |
| Motocross |
10.81% (28
) |
| Dual purpose |
6.95% (18
) |
How long have you personally been riding a motorcycle?
| Do not ride |
8.99% (25
) |
| Less then 1 year |
4.68% (13
) |
| 1-2 years |
10.07% (28
) |
| 3-4 years |
8.27% (23
) |
| 5-6 years |
4.68% (13
) |
| 7-9 years |
5.76% (16
) |
| 10-14 years |
9.35% (26
) |
| 15 years or more |
48.20% (134
) |
Do you try to purchase products from companies that sponsor motorcycle racing?
| Always |
32.27% (91
) |
| Sometimes |
61.70% (174
) |
| Never |
6.03% (17
) |
Do you or anyone in your household members own a pick-up truck?
| Yes |
69.78% (194
) |
| No |
30.22% (84
) |
What purpose the truck is used?
| Main means of transportation for household |
46.61% (103
) |
| Stricly for outdoor activities (fishing, camping) |
11.31% (25
) |
| Off-road driving |
8.60% (19
) |
| For transporting motorcycles |
26.70% (59
) |
| Other |
6.79% (15
) |
Which accessories have you or other members of your household bought in last 12 months for any of your pick-up trucks, vans or SUVs?
| Bed liners |
9.05% (39
) |
| Custom wheels |
7.66% (33
) |
| Power winch |
1.16% (5
) |
| Roll bar |
2.32% (10
) |
| Tool boxes |
9.05% (39
) |
| Driving/fog lights |
3.25% (14
) |
| Running boards |
3.94% (17
) |
| Special exhaust system |
6.73% (29
) |
| Replacement shocks |
4.18% (18
) |
| Battery |
13.92% (60
) |
| Car stereo equipment |
10.67% (46
) |
| Tires |
28.07% (121
) |
Do you or other members of your household own any of the following?
| Hand tools (e.g., wrenches, screw drivers, etc.,) |
31.73% (258
) |
| Multi-tool (e.g., Leatherman) |
21.89% (178
) |
| Power tools (e.g., power drill, chain saw, etc.) |
28.41% (231
) |
| Stationary bench tools (e.g., table saw) |
17.96% (146
) |
What is the best estimate of the total value of all the hand and power tools
| Less than $500 |
10.07% (28
) |
| $500-$999 |
10.79% (30
) |
| $1,000-$1,499 |
13.31% (37
) |
| $1,500-$1,999 |
7.91% (22
) |
| $2,000-$2,999 |
11.87% (33
) |
| $3,000-$3,999 |
11.15% (31
) |
| $4,000-$4,999 |
6.12% (17
) |
| $5,000-$7,499 |
9.71% (27
) |
| $7,500-$9,999 |
3.24% (9
) |
| $10,000 or more |
15.83% (44
) |
Which of the following activities did you personally participate in during the last 12 months?
| Camping |
12.51% (132
) |
| Fishing |
9.29% (98
) |
| Hunting |
4.64% (49
) |
| Spectator at motorcycle races/events |
20.38% (215
) |
| Participant in motorcycle races |
4.64% (49
) |
| Participant in motorcycle tours |
4.17% (44
) |
| Spectator at auto races/events |
8.15% (86
) |
| Participant in auto races/events |
1.14% (12
) |
| Bicycling |
8.44% (89
) |
| Boating |
8.06% (85
) |
| Body building/weight training |
7.77% (82
) |
| Flying (personal aviation) |
1.99% (21
) |
| Skiing/downhill/X-country |
3.79% (40
) |
| Other outdoor activities |
5.02% (53
) |
Do you or other household members own and/or plan to buy a desktop or a laptop/notebook computer?
| Yes, currently own |
65.72% (186
) |
| Yes, plan to buy |
15.19% (43
) |
| No, neither |
19.08% (54
) |
Do you or other household members currently subscribe to or plan to subscribe to an internet provider?
| Currently subscribe |
72.04% (201
) |
| Plan to subscribe |
9.32% (26
) |
| Neither |
18.64% (52
) |
Which AMA Pro Racing websites have you visited?
| AMAProRacing.com |
39.85% (161
) |
| USMotocross.com |
13.37% (54
) |
| 1800FlatTrack.com |
9.16% (37
) |
| USSuperbike.com |
34.65% (140
) |
| None of the above |
2.97% (12
) |
Do you or other of your household own a computer/video game systems?
| Yes |
71.28% (201
) |
| No |
28.72% (81
) |
Which video systems are owned?
| Sony Playstation/PS2 |
50.53% (144
) |
| Microsoft X-Box |
24.91% (71
) |
| Nintendo |
17.54% (50
) |
| Sega |
7.02% (20
) |
What type of games do you own?
| Racing/driving |
28.18% (164
) |
| Sports games |
18.21% (106
) |
| Action/adventure/strategy |
19.42% (113
) |
| First person/shooter |
12.03% (70
) |
| Role playing |
8.42% (49
) |
| Fighting |
13.75% (80
) |
Do you watch motorcycle racing events on television?
| Yes |
93.17% (259
) |
| No |
6.83% (19
) |
What motorcycle racing series do you watch?
| AMA Superbike |
21.58% (235
) |
| AMA Motocross |
11.29% (123
) |
| AMA Supercross |
10.93% (119
) |
| AMA Supermoto |
6.98% (76
) |
| AMA Flat Track |
5.33% (58
) |
| MotoGP |
13.59% (148
) |
| World Superbike |
15.79% (172
) |
| AMA GNCC |
3.03% (33
) |
| AMA Arenacross |
4.04% (44
) |
| Freestyle MX/X games |
7.44% (81
) |
What other types of racing do you watch on TV?
| NASCAR |
34.00% (153
) |
| CART |
17.33% (78
) |
| IRL |
11.78% (53
) |
| NHRA |
16.89% (76
) |
| World of Outlaws |
9.33% (42
) |
| American Le Mans |
10.67% (48
) |
Do you or other members of your household drink energy drinks?
| Yes |
61.48% (174
) |
| No |
38.52% (109
) |
Do you or other members of your household eat energy/nutrition bars?
| Yes |
53.90% (152
) |
| No |
46.10% (130
) |
Do you or other members of your household drink beer?
| Yes |
74.56% (211
) |
| No |
25.44% (72
) |
How often do you or other members of your household eat out of the home?
| Never |
0.35% (1
) |
| Once a week |
26.50% (75
) |
| Twice a week |
25.44% (72
) |
| Three times a week |
18.37% (52
) |
| Four times a week |
9.54% (27
) |
| Five times a week |
12.01% (34
) |
| Rarely |
7.77% (22
) |
How often do you or other of your household personally make home improvements?
| Never |
8.87% (25
) |
| Once per year |
28.01% (79
) |
| Twice per year |
27.66% (78
) |
| 4+ times per year |
35.46% (100
) |