| Under 16 |
 16.14% (51
) |
| 16-17 |
 12.34% (39
) |
| 18-20 |
 7.28% (23
) |
| 21-24 |
 5.38% (17
) |
| 25-29 |
 6.65% (21
) |
| 30-34 |
 10.13% (32
) |
| 35-39 |
 13.61% (43
) |
| 40-44 |
 14.56% (46
) |
| 45-49 |
 10.44% (33
) |
| 50-54 |
 2.22% (7
) |
| 55-64 |
 1.27% (4
) |
Gender
| Male |
83.28% (264
) |
| Female |
16.72% (53
) |
Marital status
| Married |
44.30% (140
) |
| Single |
49.37% (156
) |
| Separated/divorced |
5.38% (17
) |
| Widowed |
0.95% (3
) |
Highest level of education
| Some high school or less |
26.05% (81
) |
| Graduated high school |
33.12% (103
) |
| Attended college less than 1 year |
5.79% (18
) |
| Attended college 1 to 3 years |
22.51% (70
) |
| Graduated from 4 year college |
8.04% (25
) |
| Post graduate study |
2.57% (8
) |
| Post graduate degree |
1.93% (6
) |
Current job title or position
| Unemployed |
10.71% (33
) |
| Clerical |
1.95% (6
) |
| Laborer |
8.44% (26
) |
| Management |
12.34% (38
) |
| Own Business |
10.39% (32
) |
| Sales |
3.90% (12
) |
| Skilled Trade |
16.23% (50
) |
| Technical |
7.14% (22
) |
| Student |
18.51% (57
) |
| Retired |
0.97% (3
) |
| Other |
9.42% (29
) |
Total household income before taxes in 2003
| Under $10,000 |
23.24% (66
) |
| $10,000-$14,999 |
4.93% (14
) |
| $15,000-$19,999 |
2.46% (7
) |
| $20,000-$24,999 |
2.82% (8
) |
| $25,000-$29,999 |
2.11% (6
) |
| $30,000-$34,999 |
5.63% (16
) |
| $35,000-$39,999 |
5.28% (15
) |
| $40,000-$49,999 |
7.04% (20
) |
| $50,000-$59,999 |
14.08% (40
) |
| $60,000-$74,999 |
11.27% (32
) |
| $75,000-$99,999 |
10.21% (29
) |
| $100,000-$124,999 |
 5.99% (17
) |
| $125,000-$149,999 |
 2.11% (6
) |
| $150,000 or more |
 2.82% (8
) |
Own motorcycle
| Yes, I own a motorcycle |
56.77% (176
) |
| Yes, another household member owns one |
14.84% (46
) |
| Yes, I own and another household memeber also owns a motorcycle |
21.94% (68
) |
| Nobody in my household owns a motorcycle |
6.45% (20
) |
Number of bikes owned
| 0 |
19.93% (57
) |
| 2 |
23.43% (67
) |
| 3 |
26.22% (75
) |
| 4 |
12.94% (37
) |
| 5 |
6.99% (20
) |
| 6 |
4.20% (12
) |
| 7 |
2.80% (8
) |
| 8 |
1.75% (5
) |
| 9 |
0.70% (2
) |
| 10 |
0.35% (1
) |
| 12 |
0.35% (1
) |
| 15 or more |
0.35% (1
) |
Street bikes owned
| 0 |
61.64% (45
) |
| 2 |
21.92% (16
) |
| 3 |
9.59% (7
) |
| 4 |
1.37% (1
) |
| 5 |
5.48% (4
) |
Dirt bikes owned
| 0 |
50.00% (126
) |
| 2 |
27.38% (69
) |
| 3 |
12.30% (31
) |
| 4 |
3.57% (9
) |
| 5 |
2.78% (7
) |
| 6 |
1.98% (5
) |
| 7 |
0.40% (1
) |
| 8 |
0.40% (1
) |
| 11 |
0.79% (2
) |
| 12 |
0.40% (1
) |
Dual purpose bikes owned
| 0 |
72.73% (24
) |
| 2 |
6.06% (2
) |
| 4 |
9.09% (3
) |
| 8 |
6.06% (2
) |
| 13 |
6.06% (2
) |
Primary bike
| Touring |
1.39% (4
) |
| Sport touring |
2.08% (6
) |
| Sportbike |
3.82% (11
) |
| Standard |
1.74% (5
) |
| Cruiser |
3.82% (11
) |
| Dual-purpose |
1.74% (5
) |
| Off-road/enduro |
18.40% (53
) |
| Motocross |
67.01% (193
) |
Secondary bike
| Touring |
3.96% (9
) |
| Sport touring |
3.08% (7
) |
| Sportbike |
5.73% (13
) |
| Standard |
4.85% (11
) |
| Cruiser |
4.85% (11
) |
| Dual-purpose |
5.73% (13
) |
| Off-road/enduro |
24.67% (56
) |
| Motocross |
47.14% (107
) |
Street motorcycle use
| Day trips |
27.10% (71
) |
| General transportation |
9.92% (26
) |
| Racing |
46.18% (121
) |
| Sport touring |
8.78% (23
) |
| Other |
8.02% (21
) |
Visit a motorcycle dealership
| More than once a month |
50.83% (154
) |
| Every 1-2 months |
24.42% (74
) |
| Every 3-6 months |
9.90% (30
) |
| Every 7-12 months |
8.25% (25
) |
| Less than once every year |
6.60% (20
) |
Places motorcycle riding apparel, helmets, and accessories are purchased
| Motorcycle dealership |
41.75% (210
) |
| Motorcycle parts/accessories store |
21.67% (109
) |
| Mail order |
19.09% (96
) |
| Mass merchandiser (Sears, Kmart, etc.) |
1.59% (8
) |
| Internet |
15.90% (80
) |
What percentage of your motorcycle maintenance did you personally do in last 12 months
| None |
11.65% (36
) |
| 1%-24% |
12.30% (38
) |
| 25%-49% |
10.68% (33
) |
| 50%-74% |
13.59% (42
) |
| 75%-99% |
14.56% (45
) |
| 100% |
37.22% (115
) |
In the last 12 months, have you or other household members purchased any engine oil for maintenance work done by you or by others on your motorcycles?
| Yes |
78.74% (237
) |
| No |
21.26% (64
) |
Motorcycle tires you or other household members purchased in last 12 months?
| Cruising |
6.25% (20
) |
| Dirt/knobby |
70.63% (226
) |
| High performance/street |
4.38% (14
) |
| Touring/high mileage |
2.50% (8
) |
| Sport touring |
3.44% (11
) |
| Did not purchase any |
12.81% (41
) |
Do you or other household members currently own and/or plan to buy a trailer to haul a motorcycle?
| Yes, currently own |
55.48% (172
) |
| Yes, plan to buy |
22.90% (71
) |
| No, neither |
21.61% (67
) |
Do you or other household members plan to purchase a new or used motorcycle within next 2 years?
| Yes |
82.41% (253
) |
| No |
17.59% (54
) |
In past 12 months, which of the following have you purchased?
| Riding apparel |
35.55% (198
) |
| Helmets |
27.11% (151
) |
| Equipment/parts/accessories |
37.34% (208
) |
What type of motorcycle will be purchased?
| Touring |
3.43% (11
) |
| Sport touring |
2.18% (7
) |
| Sportbike |
8.41% (27
) |
| Standard |
2.80% (9
) |
| Cruiser |
2.49% (8
) |
| Off-road/enduro |
12.46% (40
) |
| Motocross |
64.80% (208
) |
| Dual purpose |
3.43% (11
) |
How long have you personally been riding a motorcycle?
| Do not ride |
7.10% (22
) |
| Less then 1 year |
5.81% (18
) |
| 1-2 years |
10.00% (31
) |
| 3-4 years |
14.84% (46
) |
| 5-6 years |
10.65% (33
) |
| 7-9 years |
8.71% (27
) |
| 10-14 years |
8.06% (25
) |
| 15 years or more |
34.84% (108
) |
Do you try to purchase products from companies that sponsor motorcycle racing?
| Always |
56.77% (176
) |
| Sometimes |
36.77% (114
) |
| Never |
6.45% (20
) |
Do you or anyone in your household members own a pick-up truck?
| Yes |
84.84% (263
) |
| No |
15.16% (47
) |
What purpose the truck is used?
| Main means of transportation for household |
38.07% (134
) |
| Stricly for outdoor activities (fishing, camping) |
12.78% (45
) |
| Off-road driving |
14.77% (52
) |
| For transporting motorcycles |
30.97% (109
) |
| Other |
3.41% (12
) |
Which accessories have you or other members of your household bought in last 12 months for any of your pick-up trucks, vans or SUVs?
| Bed liners |
11.54% (71
) |
| Custom wheels |
8.78% (54
) |
| Power winch |
2.28% (14
) |
| Roll bar |
4.23% (26
) |
| Tool boxes |
9.11% (56
) |
| Driving/fog lights |
4.88% (30
) |
| Running boards |
5.20% (32
) |
| Special exhaust system |
5.53% (34
) |
| Replacement shocks |
6.34% (39
) |
| Battery |
7.80% (48
) |
| Car stereo equipment |
10.89% (67
) |
| Tires |
23.41% (144
) |
Do you or other members of your household own any of the following?
| Hand tools (e.g., wrenches, screw drivers, etc.,) |
30.55% (252
) |
| Multi-tool (e.g., Leatherman) |
21.82% (180
) |
| Power tools (e.g., power drill, chain saw, etc.) |
27.39% (226
) |
| Stationary bench tools (e.g., table saw) |
20.24% (167
) |
What is the best estimate of the total value of all the hand and power tools
| Less than $500 |
12.04% (36
) |
| $500-$999 |
7.69% (23
) |
| $1,000-$1,499 |
6.35% (19
) |
| $1,500-$1,999 |
9.36% (28
) |
| $2,000-$2,999 |
13.04% (39
) |
| $3,000-$3,999 |
8.03% (24
) |
| $4,000-$4,999 |
8.03% (24
) |
| $5,000-$7,499 |
10.37% (31
) |
| $7,500-$9,999 |
7.02% (21
) |
| $10,000 or more |
18.06% (54
) |
Which of the following activities did you personally participate in during the last 12 months?
| Camping |
14.33% (181
) |
| Fishing |
11.40% (144
) |
| Hunting |
8.71% (110
) |
| Spectator at motorcycle races/events |
16.47% (208
) |
| Participant in motorcycle races |
8.55% (108
) |
| Participant in motorcycle tours |
1.98% (25
) |
| Spectator at auto races/events |
4.91% (62
) |
| Participant in auto races/events |
1.58% (20
) |
| Bicycling |
9.74% (123
) |
| Boating |
7.21% (91
) |
| Body building/weight training |
5.23% (66
) |
| Flying (personal aviation) |
1.11% (14
) |
| Skiing/downhill/X-country |
4.99% (63
) |
| Other outdoor activities |
3.80% (48
) |
Do you or other household members own and/or plan to buy a desktop or a laptop/notebook computer?
| Yes, currently own |
62.25% (188
) |
| Yes, plan to buy |
11.92% (36
) |
| No, neither |
25.83% (78
) |
Do you or other household members currently subscribe to or plan to subscribe to an internet provider?
| Currently subscribe |
65.78% (198
) |
| Plan to subscribe |
11.30% (34
) |
| Neither |
22.92% (69
) |
Which AMA Pro Racing websites have you visited?
| AMAProRacing.com |
45.23% (185
) |
| USMotocross.com |
37.65% (154
) |
| 1800FlatTrack.com |
7.09% (29
) |
| USSuperbike.com |
7.58% (31
) |
| None of the above |
2.44% (10
) |
Do you or other of your household own a computer/video game systems?
| Yes |
93.11% (284
) |
| No |
6.89% (21
) |
Which video systems are owned?
| Sony Playstation/PS2 |
53.41% (219
) |
| Microsoft X-Box |
18.05% (74
) |
| Nintendo |
19.76% (81
) |
| Sega |
8.78% (36
) |
What type of games do you own?
| Racing/driving |
33.25% (262
) |
| Sports games |
22.59% (178
) |
| Action/adventure/strategy |
15.86% (125
) |
| First person/shooter |
10.41% (82
) |
| Role playing |
6.85% (54
) |
| Fighting |
11.04% (87
) |
Do you watch motorcycle racing events on television?
| Yes |
96.71% (294
) |
| No |
3.29% (10
) |
What motorcycle racing series do you watch?
| AMA Superbike |
8.06% (87
) |
| AMA Motocross |
22.96% (248
) |
| AMA Supercross |
19.44% (210
) |
| AMA Supermoto |
7.22% (78
) |
| AMA Flat Track |
3.43% (37
) |
| MotoGP |
4.17% (45
) |
| World Superbike |
4.17% (45
) |
| AMA GNCC |
6.11% (66
) |
| AMA Arenacross |
10.56% (114
) |
| Freestyle MX/X games |
13.89% (150
) |
What other types of racing do you watch on TV?
| NASCAR |
48.51% (195
) |
| CART |
11.44% (46
) |
| IRL |
5.97% (24
) |
| NHRA |
15.67% (63
) |
| World of Outlaws |
13.68% (55
) |
| American Le Mans |
4.73% (19
) |
Do you or other members of your household drink energy drinks?
| Yes |
73.29% (225
) |
| No |
26.71% (82
) |
Do you or other members of your household eat energy/nutrition bars?
| Yes |
57.65% (177
) |
| No |
42.35% (130
) |
Do you or other members of your household drink beer?
| Yes |
70.78% (218
) |
| No |
29.22% (90
) |
How often do you or other members of your household eat out of the home?
| Never |
6.47% (20
) |
| Once a week |
31.39% (97
) |
| Twice a week |
20.39% (63
) |
| Three times a week |
17.80% (55
) |
| Four times a week |
7.44% (23
) |
| Five times a week |
7.12% (22
) |
| Rarely |
9.39% (29
) |
How often do you or other of your household personally make home improvements?
| Never |
14.98% (46
) |
| Once per year |
21.50% (66
) |
| Twice per year |
23.78% (73
) |
| 4+ times per year |
39.74% (122
) |