| Under 16 |
 2.59% (6
) |
| 16-17 |
 2.16% (5
) |
| 18-20 |
 2.16% (5
) |
| 21-24 |
 1.72% (4
) |
| 30-34 |
 3.45% (8
) |
| 35-39 |
 10.34% (24
) |
| 40-44 |
 17.67% (41
) |
| 45-49 |
 22.84% (53
) |
| 50-54 |
 16.38% (38
) |
| 55-64 |
 15.95% (37
) |
| 65 or over |
 4.74% (11
) |
Gender
| Male |
77.97% (177
) |
| Female |
22.03% (50
) |
Marital status
| Married |
64.07% (148
) |
| Single |
19.05% (44
) |
| Separated/divorced |
15.15% (35
) |
| Widowed |
1.73% (4
) |
Highest level of education
| Some high school or less |
11.26% (26
) |
| Graduated high school |
28.14% (65
) |
| Attended college less than 1 year |
14.72% (34
) |
| Attended college 1 to 3 years |
25.97% (60
) |
| Graduated from 4 year college |
9.52% (22
) |
| Post graduate study |
3.90% (9
) |
| Post graduate degree |
6.49% (15
) |
Current job title or position
| Unemployed |
5.68% (13
) |
| Clerical |
1.31% (3
) |
| Laborer |
7.42% (17
) |
| Management |
12.23% (28
) |
| Own Business |
13.54% (31
) |
| Sales |
3.93% (9
) |
| Skilled Trade |
21.83% (50
) |
| Technical |
11.35% (26
) |
| Student |
2.62% (6
) |
| Retired |
10.92% (25
) |
| Other |
9.17% (21
) |
Total household income before taxes in 2003
| Under $10,000 |
8.14% (18
) |
| $10,000-$14,999 |
2.26% (5
) |
| $15,000-$19,999 |
1.36% (3
) |
| $20,000-$24,999 |
3.62% (8
) |
| $25,000-$29,999 |
4.52% (10
) |
| $30,000-$34,999 |
4.52% (10
) |
| $35,000-$39,999 |
6.33% (14
) |
| $40,000-$49,999 |
11.31% (25
) |
| $50,000-$59,999 |
13.57% (30
) |
| $60,000-$74,999 |
17.19% (38
) |
| $75,000-$99,999 |
12.22% (27
) |
| $100,000-$124,999 |
 5.88% (13
) |
| $125,000-$149,999 |
 3.62% (8
) |
| $150,000 or more |
 5.43% (12
) |
Own motorcycle
| Yes, I own a motorcycle |
68.56% (157
) |
| Yes, another household member owns one |
9.61% (22
) |
| Yes, I own and another household memeber also owns a motorcycle |
18.34% (42
) |
| Nobody in my household owns a motorcycle |
3.49% (8
) |
Number of bikes owned
| 1 |
29.73% (66
) |
| 2 |
27.48% (61
) |
| 3 |
12.16% (27
) |
| 4 |
9.46% (21
) |
| 5 |
3.60% (8
) |
| 6 |
2.25% (5
) |
| 7 |
0.45% (1
) |
| 8 |
1.35% (3
) |
| 9 |
2.70% (6
) |
| 10 |
0.90% (2
) |
| 12 |
1.35% (3
) |
| 13 |
0.90% (2
) |
| 14 |
0.45% (1
) |
| 15 or more |
7.21% (16
) |
Street bikes owned
| 1 |
61.05% (105
) |
| 2 |
21.51% (37
) |
| 3 |
6.40% (11
) |
| 4 |
4.07% (7
) |
| 5 |
1.74% (3
) |
| 7 |
0.58% (1
) |
| 8 |
0.58% (1
) |
| 10 |
1.74% (3
) |
| 12 |
0.58% (1
) |
| 15 or more |
1.74% (3
) |
Dirt bikes owned
| 1 |
58.02% (47
) |
| 2 |
18.52% (15
) |
| 3 |
7.41% (6
) |
| 4 |
2.47% (2
) |
| 5 |
2.47% (2
) |
| 6 |
2.47% (2
) |
| 7 |
2.47% (2
) |
| 9 |
1.23% (1
) |
| 10 |
2.47% (2
) |
| 15 or more |
2.47% (2
) |
Dual purpose bikes owned
| 1 |
65.52% (19
) |
| 2 |
10.34% (3
) |
| 3 |
6.90% (2
) |
| 5 |
3.45% (1
) |
| 7 |
3.45% (1
) |
| 8 |
3.45% (1
) |
| 10 |
6.90% (2
) |
Primary bike
| Touring |
37.21% (80
) |
| Sport touring |
10.70% (23
) |
| Sportbike |
11.16% (24
) |
| Standard |
12.09% (26
) |
| Cruiser |
12.09% (26
) |
| Dual-purpose |
3.26% (7
) |
| Off-road/enduro |
10.23% (22
) |
| Motocross |
3.26% (7
) |
Secondary bike
| Touring |
14.97% (22
) |
| Sport touring |
10.20% (15
) |
| Sportbike |
9.52% (14
) |
| Standard |
11.56% (17
) |
| Cruiser |
17.01% (25
) |
| Dual-purpose |
8.84% (13
) |
| Off-road/enduro |
19.05% (28
) |
| Motocross |
8.84% (13
) |
Street motorcycle use
| Day trips |
47.10% (130
) |
| General transportation |
28.62% (79
) |
| Racing |
9.42% (26
) |
| Sport touring |
11.59% (32
) |
| Other |
3.26% (9
) |
Visit a motorcycle dealership
| More than once a month |
44.64% (100
) |
| Every 1-2 months |
24.11% (54
) |
| Every 3-6 months |
20.54% (46
) |
| Every 7-12 months |
5.80% (13
) |
| Less than once every year |
4.91% (11
) |
Places motorcycle riding apparel, helmets, and accessories are purchased
| Motorcycle dealership |
44.92% (168
) |
| Motorcycle parts/accessories store |
26.47% (99
) |
| Mail order |
14.44% (54
) |
| Mass merchandiser (Sears, Kmart, etc.) |
3.21% (12
) |
| Internet |
10.96% (41
) |
What percentage of your motorcycle maintenance did you personally do in last 12 months
| None |
15.32% (34
) |
| 1%-24% |
15.77% (35
) |
| 25%-49% |
13.96% (31
) |
| 50%-74% |
15.77% (35
) |
| 75%-99% |
11.71% (26
) |
| 100% |
27.48% (61
) |
In the last 12 months, have you or other household members purchased any engine oil for maintenance work done by you or by others on your motorcycles?
| Yes |
80.63% (179
) |
| No |
19.37% (43
) |
Motorcycle tires you or other household members purchased in last 12 months?
| Cruising |
27.67% (70
) |
| Dirt/knobby |
17.39% (44
) |
| High performance/street |
7.11% (18
) |
| Touring/high mileage |
18.58% (47
) |
| Sport touring |
9.49% (24
) |
| Did not purchase any |
19.76% (50
) |
Do you or other household members currently own and/or plan to buy a trailer to haul a motorcycle?
| Yes, currently own |
37.33% (84
) |
| Yes, plan to buy |
14.67% (33
) |
| No, neither |
48.00% (108
) |
Do you or other household members plan to purchase a new or used motorcycle within next 2 years?
| Yes |
52.47% (117
) |
| No |
47.53% (106
) |
In past 12 months, which of the following have you purchased?
| Riding apparel |
35.78% (122
) |
| Helmets |
19.65% (67
) |
| Equipment/parts/accessories |
44.57% (152
) |
What type of motorcycle will be purchased?
| Touring |
23.36% (50
) |
| Sport touring |
11.68% (25
) |
| Sportbike |
11.21% (24
) |
| Standard |
10.28% (22
) |
| Cruiser |
19.16% (41
) |
| Off-road/enduro |
9.35% (20
) |
| Motocross |
9.35% (20
) |
| Dual purpose |
5.61% (12
) |
How long have you personally been riding a motorcycle?
| Do not ride |
2.67% (6
) |
| Less then 1 year |
2.22% (5
) |
| 1-2 years |
4.00% (9
) |
| 3-4 years |
3.11% (7
) |
| 5-6 years |
5.78% (13
) |
| 7-9 years |
3.11% (7
) |
| 10-14 years |
7.11% (16
) |
| 15 years or more |
72.00% (162
) |
Do you try to purchase products from companies that sponsor motorcycle racing?
| Always |
39.04% (89
) |
| Sometimes |
57.89% (132
) |
| Never |
3.07% (7
) |
Do you or anyone in your household members own a pick-up truck?
| Yes |
80.27% (179
) |
| No |
19.73% (44
) |
What purpose the truck is used?
| Main means of transportation for household |
50.75% (102
) |
| Stricly for outdoor activities (fishing, camping) |
8.46% (17
) |
| Off-road driving |
6.47% (13
) |
| For transporting motorcycles |
23.38% (47
) |
| Other |
10.95% (22
) |
Which accessories have you or other members of your household bought in last 12 months for any of your pick-up trucks, vans or SUVs?
| Bed liners |
9.04% (31
) |
| Custom wheels |
6.71% (23
) |
| Power winch |
2.04% (7
) |
| Roll bar |
1.17% (4
) |
| Tool boxes |
7.29% (25
) |
| Driving/fog lights |
2.92% (10
) |
| Running boards |
4.96% (17
) |
| Special exhaust system |
6.41% (22
) |
| Replacement shocks |
7.29% (25
) |
| Battery |
13.41% (46
) |
| Car stereo equipment |
9.91% (34
) |
| Tires |
28.86% (99
) |
Do you or other members of your household own any of the following?
| Hand tools (e.g., wrenches, screw drivers, etc.,) |
31.72% (196
) |
| Multi-tool (e.g., Leatherman) |
20.87% (129
) |
| Power tools (e.g., power drill, chain saw, etc.) |
27.83% (172
) |
| Stationary bench tools (e.g., table saw) |
19.58% (121
) |
What is the best estimate of the total value of all the hand and power tools
| Less than $500 |
6.33% (14
) |
| $500-$999 |
9.95% (22
) |
| $1,000-$1,499 |
8.14% (18
) |
| $1,500-$1,999 |
7.69% (17
) |
| $2,000-$2,999 |
9.50% (21
) |
| $3,000-$3,999 |
9.95% (22
) |
| $4,000-$4,999 |
8.14% (18
) |
| $5,000-$7,499 |
8.60% (19
) |
| $7,500-$9,999 |
6.33% (14
) |
| $10,000 or more |
25.34% (56
) |
Which of the following activities did you personally participate in during the last 12 months?
| Camping |
16.03% (126
) |
| Fishing |
10.69% (84
) |
| Hunting |
6.62% (52
) |
| Spectator at motorcycle races/events |
23.41% (184
) |
| Participant in motorcycle races |
4.45% (35
) |
| Participant in motorcycle tours |
5.73% (45
) |
| Spectator at auto races/events |
8.14% (64
) |
| Participant in auto races/events |
1.27% (10
) |
| Bicycling |
6.11% (48
) |
| Boating |
7.51% (59
) |
| Body building/weight training |
3.56% (28
) |
| Flying (personal aviation) |
1.02% (8
) |
| Skiing/downhill/X-country |
2.04% (16
) |
| Other outdoor activities |
3.44% (27
) |
Do you or other household members own and/or plan to buy a desktop or a laptop/notebook computer?
| Yes, currently own |
57.85% (129
) |
| Yes, plan to buy |
11.66% (26
) |
| No, neither |
30.49% (68
) |
Do you or other household members currently subscribe to or plan to subscribe to an internet provider?
| Currently subscribe |
62.04% (134
) |
| Plan to subscribe |
8.80% (19
) |
| Neither |
29.17% (63
) |
Which AMA Pro Racing websites have you visited?
| AMAProRacing.com |
29.23% (83
) |
| USMotocross.com |
11.62% (33
) |
| 1800FlatTrack.com |
38.73% (110
) |
| USSuperbike.com |
13.73% (39
) |
| None of the above |
6.69% (19
) |
Do you or other of your household own a computer/video game systems?
| Yes |
62.44% (138
) |
| No |
37.56% (83
) |
Which video systems are owned?
| Sony Playstation/PS2 |
48.00% (84
) |
| Microsoft X-Box |
13.71% (24
) |
| Nintendo |
29.71% (52
) |
| Sega |
8.57% (15
) |
What type of games do you own?
| Racing/driving |
32.92% (105
) |
| Sports games |
19.12% (61
) |
| Action/adventure/strategy |
17.87% (57
) |
| First person/shooter |
10.66% (34
) |
| Role playing |
7.21% (23
) |
| Fighting |
12.23% (39
) |
Do you watch motorcycle racing events on television?
| Yes |
92.34% (193
) |
| No |
7.66% (16
) |
What motorcycle racing series do you watch?
| AMA Superbike |
16.22% (132
) |
| AMA Motocross |
12.29% (100
) |
| AMA Supercross |
8.72% (71
) |
| AMA Supermoto |
7.74% (63
) |
| AMA Flat Track |
18.43% (150
) |
| MotoGP |
8.60% (70
) |
| World Superbike |
10.07% (82
) |
| AMA GNCC |
4.42% (36
) |
| AMA Arenacross |
5.28% (43
) |
| Freestyle MX/X games |
8.23% (67
) |
What other types of racing do you watch on TV?
| NASCAR |
40.11% (150
) |
| CART |
9.63% (36
) |
| IRL |
9.89% (37
) |
| NHRA |
16.84% (63
) |
| World of Outlaws |
18.45% (69
) |
| American Le Mans |
5.08% (19
) |
Do you or other members of your household drink energy drinks?
| Yes |
43.05% (96
) |
| No |
56.95% (127
) |
Do you or other members of your household eat energy/nutrition bars?
| Yes |
43.69% (97
) |
| No |
56.31% (125
) |
Do you or other members of your household drink beer?
| Yes |
75.78% (169
) |
| No |
24.22% (54
) |
How often do you or other members of your household eat out of the home?
| Never |
2.69% (6
) |
| Once a week |
31.39% (70
) |
| Twice a week |
27.80% (62
) |
| Three times a week |
18.39% (41
) |
| Four times a week |
8.07% (18
) |
| Five times a week |
7.62% (17
) |
| Rarely |
4.04% (9
) |
How often do you or other of your household personally make home improvements?
| Never |
8.68% (19
) |
| Once per year |
29.68% (65
) |
| Twice per year |
22.37% (49
) |
| 4+ times per year |
39.27% (86
) |