| Under 16 |
 8.05% (69
) |
| 16-17 |
 5.83% (50
) |
| 18-20 |
 4.67% (40
) |
| 21-24 |
 5.37% (46
) |
| 25-29 |
 6.30% (54
) |
| 30-34 |
 8.75% (75
) |
| 35-39 |
 12.37% (106
) |
| 40-44 |
 15.75% (135
) |
| 45-49 |
 16.10% (138
) |
| 50-54 |
 7.70% (66
) |
| 55-64 |
 6.88% (59
) |
| 65 or over |
 2.22% (19
) |
Gender
| Male |
80.35% (683
) |
| Female |
19.65% (167
) |
Marital status
| Married |
52.81% (451
) |
| Single |
35.36% (302
) |
| Separated/divorced |
10.54% (90
) |
| Widowed |
1.29% (11
) |
Highest level of education
| Some high school or less |
15.26% (130
) |
| Graduated high school |
28.05% (239
) |
| Attended college less than 1 year |
10.56% (90
) |
| Attended college 1 to 3 years |
25.94% (221
) |
| Graduated from 4 year college |
12.56% (107
) |
| Post graduate study |
3.40% (29
) |
| Post graduate degree |
4.23% (36
) |
Current job title or position
| Unemployed |
7.46% (63
) |
| Clerical |
2.73% (23
) |
| Laborer |
6.99% (59
) |
| Management |
14.10% (119
) |
| Own Business |
11.37% (96
) |
| Sales |
4.50% (38
) |
| Skilled Trade |
16.00% (135
) |
| Technical |
12.91% (109
) |
| Student |
8.89% (75
) |
| Retired |
5.09% (43
) |
| Other |
9.95% (84
) |
Total household income before taxes in 2003
| Under $10,000 |
12.39% (99
) |
| $10,000-$14,999 |
3.00% (24
) |
| $15,000-$19,999 |
2.13% (17
) |
| $20,000-$24,999 |
3.00% (24
) |
| $25,000-$29,999 |
3.50% (28
) |
| $30,000-$34,999 |
5.38% (43
) |
| $35,000-$39,999 |
5.76% (46
) |
| $40,000-$49,999 |
8.01% (64
) |
| $50,000-$59,999 |
13.52% (108
) |
| $60,000-$74,999 |
13.39% (107
) |
| $75,000-$99,999 |
13.39% (107
) |
| $100,000-$124,999 |
6.88% (55
) |
| $125,000-$149,999 |
 3.13% (25
) |
| $150,000 or more |
 6.51% (52
) |
Own motorcycle
| Yes, I own a motorcycle |
61.18% (517
) |
| Yes, another household member owns one |
13.25% (112
) |
| Yes, I own and another household memeber also owns a motorcycle |
18.34% (155
) |
| Nobody in my household owns a motorcycle |
7.22% (61
) |
Number of bikes owned
| 0 |
7.30% (57
) |
| 1 |
19.72% (154
) |
| 2 |
25.35% (198
) |
| 3 |
17.80% (139
) |
| 4 |
10.88% (85
) |
| 5 |
5.51% (43
) |
| 6 |
3.46% (27
) |
| 7 |
1.79% (14
) |
| 8 |
1.79% (14
) |
| 9 |
1.41% (11
) |
| 10 |
0.90% (7
) |
| 12 |
0.90% (7
) |
| 13 |
0.26% (2
) |
| 14 |
0.13% (1
) |
| 15 or more |
 2.82% (22
) |
Street bikes owned
| 0 |
9.78% (45
) |
| 1 |
51.74% (238
) |
| 2 |
21.96% (101
) |
| 3 |
7.39% (34
) |
| 4 |
3.48% (16
) |
| 5 |
1.96% (9
) |
| 6 |
0.22% (1
) |
| 7 |
0.87% (4
) |
| 8 |
0.22% (1
) |
| 10 |
0.87% (4
) |
| 12 |
0.22% (1
) |
| 14 |
0.22% (1
) |
| 15 or more |
1.09% (5
) |
Dirt bikes owned
| 0 |
30.14% (126
) |
| 1 |
24.16% (101
) |
| 2 |
24.16% (101
) |
| 3 |
10.05% (42
) |
| 4 |
3.83% (16
) |
| 5 |
2.39% (10
) |
| 6 |
1.67% (7
) |
| 7 |
0.96% (4
) |
| 8 |
0.24% (1
) |
| 9 |
0.48% (2
) |
| 10 |
0.72% (3
) |
| 11 |
0.48% (2
) |
| 12 |
0.24% (1
) |
| 15 or more |
0.48% (2
) |
Dual purpose bikes owned
| 0 |
25.49% (26
) |
| 1 |
44.12% (45
) |
| 2 |
11.76% (12
) |
| 3 |
2.94% (3
) |
| 4 |
5.88% (6
) |
| 5 |
1.96% (2
) |
| 7 |
0.98% (1
) |
| 8 |
2.94% (3
) |
| 10 |
1.96% (2
) |
| 13 |
1.96% (2
) |
Primary bike
| Touring |
14.85% (113
) |
| Sport touring |
9.99% (76
) |
| Sportbike |
19.19% (146
) |
| Standard |
6.04% (46
) |
| Cruiser |
7.10% (54
) |
| Dual-purpose |
2.63% (20
) |
| Off-road/enduro |
11.56% (88
) |
| Motocross |
28.65% (218
) |
Secondary bike
| Touring |
6.80% (38
) |
| Sport touring |
7.69% (43
) |
| Sportbike |
14.67% (82
) |
| Standard |
6.98% (39
) |
| Cruiser |
9.66% (54
) |
| Dual-purpose |
7.16% (40
) |
| Off-road/enduro |
20.75% (116
) |
| Motocross |
26.30% (147
) |
Street motorcycle use
| Day trips |
38.63% (362
) |
| General transportation |
20.70% (194
) |
| Racing |
21.02% (197
) |
| Sport touring |
15.47% (145
) |
| Other |
4.16% (39
) |
Visit a motorcycle dealership
| More than once a month |
45.68% (375
) |
| Every 1-2 months |
26.67% (219
) |
| Every 1-3 months |
0.12% (1
) |
| Every 3-6 months |
14.49% (119
) |
| Every 7-12 months |
6.82% (56
) |
| Less than once every year |
6.21% (51
) |
Places motorcycle riding apparel, helmets, and accessories are purchased
| Motorcycle dealership |
41.40% (573
) |
| Motorcycle parts/accessories store |
23.48% (325
) |
| Mail order |
17.12% (237
) |
| Mass merchandiser (Sears, Kmart, etc.) |
2.31% (32
) |
| Internet |
15.68% (217
) |
What percentage of your motorcycle maintenance did you personally do in last 12 months
| None |
15.83% (130
) |
| 1%-24% |
14.49% (119
) |
| 25%-49% |
12.67% (104
) |
| 50%-74% |
12.91% (106
) |
| 75%-99% |
14.49% (119
) |
| 100% |
29.60% (243
) |
In the last 12 months, have you or other household members purchased any engine oil for maintenance work done by you or by others on your motorcycles?
| Yes |
80.02% (653
) |
| No |
19.98% (163
) |
Motorcycle tires you or other household members purchased in last 12 months?
| Cruising |
13.09% (120
) |
| Dirt/knobby |
35.99% (330
) |
| High performance/street |
14.07% (129
) |
| Touring/high mileage |
10.36% (95
) |
| Sport touring |
9.60% (88
) |
| Did not purchase any |
16.90% (155
) |
Do you or other household members currently own and/or plan to buy a trailer to haul a motorcycle?
| Yes, currently own |
44.44% (368
) |
| Yes, plan to buy |
19.57% (162
) |
| No, neither |
35.99% (298
) |
Do you or other household members plan to purchase a new or used motorcycle within next 2 years?
| Yes |
67.23% (558
) |
| No |
32.77% (272
) |
In past 12 months, which of the following have you purchased?
| Riding apparel |
35.87% (509
) |
| Helmets |
25.16% (357
) |
| Equipment/parts/accessories |
38.97% (553
) |
What type of motorcycle will be purchased?
| Touring |
9.98% (81
) |
| Sport touring |
8.25% (67
) |
| Sportbike |
19.70% (160
) |
| Standard |
5.30% (43
) |
| Cruiser |
8.74% (71
) |
| Off-road/enduro |
11.33% (92
) |
| Motocross |
31.65% (257
) |
| Dual purpose |
5.05% (41
) |
How long have you personally been riding a motorcycle?
| Do not ride |
6.49% (54
) |
| Less then 1 year |
4.45% (37
) |
| 1-2 years |
8.17% (68
) |
| 3-4 years |
9.38% (78
) |
| 5-6 years |
7.21% (60
) |
| 7-9 years |
6.13% (51
) |
| 10-14 years |
8.41% (70
) |
| 15 years or more |
49.76% (414
) |
Do you try to purchase products from companies that sponsor motorcycle racing?
| Always |
43.10% (362
) |
| Sometimes |
51.19% (430
) |
| Never |
5.71% (48
) |
Do you or anyone in your household members own a pick-up truck?
| Yes |
78.37% (652
) |
| No |
21.63% (180
) |
What purpose the truck is used?
| Main means of transportation for household |
43.84% (349
) |
| Stricly for outdoor activities (fishing, camping) |
11.06% (88
) |
| Off-road driving |
10.68% (85
) |
| For transporting motorcycles |
27.51% (219
) |
| Other |
6.91% (55
) |
Which accessories have you or other members of your household bought in last 12 months for any of your pick-up trucks, vans or SUVs?
| Bed liners |
9.96% (142
) |
| Custom wheels |
7.92% (113
) |
| Power winch |
1.89% (27
) |
| Roll bar |
3.09% (44
) |
| Tool boxes |
8.70% (124
) |
| Driving/fog lights |
3.93% (56
) |
| Running boards |
4.84% (69
) |
| Special exhaust system |
6.17% (88
) |
| Replacement shocks |
5.82% (83
) |
| Battery |
10.94% (156
) |
| Car stereo equipment |
10.59% (151
) |
| Tires |
26.16% (373
) |
Do you or other members of your household own any of the following?
| Hand tools (e.g., wrenches, screw drivers, etc.,) |
31.40% (724
) |
| Multi-tool (e.g., Leatherman) |
21.60% (498
) |
| Power tools (e.g., power drill, chain saw, etc.) |
27.84% (642
) |
| Stationary bench tools (e.g., table saw) |
19.17% (442
) |
What is the best estimate of the total value of all the hand and power tools
| Less than $500 |
9.78% (80
) |
| $500-$999 |
9.41% (77
) |
| $1,000-$1,499 |
9.54% (78
) |
| $1,500-$1,999 |
8.31% (68
) |
| $2,000-$2,999 |
11.37% (93
) |
| $3,000-$3,999 |
9.54% (78
) |
| $4,000-$4,999 |
7.58% (62
) |
| $5,000-$7,499 |
9.66% (79
) |
| $7,500-$9,999 |
5.62% (46
) |
| $10,000 or more |
19.19% (157
) |
Which of the following activities did you personally participate in during the last 12 months?
| Camping |
14.08% (447
) |
| Fishing |
10.52% (334
) |
| Hunting |
7.02% (223
) |
| Spectator at motorcycle races/events |
19.50% (619
) |
| Participant in motorcycle races |
6.14% (195
) |
| Participant in motorcycle tours |
3.69% (117
) |
| Spectator at auto races/events |
6.90% (219
) |
| Participant in auto races/events |
1.35% (43
) |
| Bicycling |
8.38% (266
) |
| Boating |
7.50% (238
) |
| Body building/weight training |
5.61% (178
) |
| Flying (personal aviation) |
1.45% (46
) |
| Skiing/downhill/X-country |
3.81% (121
) |
| Other outdoor activities |
4.06% (129
) |
Do you or other household members own and/or plan to buy a desktop or a laptop/notebook computer?
| Yes, currently own |
62.20% (515
) |
| Yes, plan to buy |
12.80% (106
) |
| No, neither |
25.00% (207
) |
Do you or other household members currently subscribe to or plan to subscribe to an internet provider?
| Currently subscribe |
66.79% (545
) |
| Plan to subscribe |
9.93% (81
) |
| Neither |
23.28% (190
) |
Which AMA Pro Racing websites have you visited?
| AMAProRacing.com |
39.00% (438
) |
| USMotocross.com |
21.73% (244
) |
| 1800FlatTrack.com |
16.30% (183
) |
| USSuperbike.com |
18.97% (213
) |
| None of the above |
4.01% (45
) |
Do you or other of your household own a computer/video game systems?
| Yes |
76.93% (637
) |
| No |
23.07% (191
) |
Which video systems are owned?
| Sony Playstation/PS2 |
50.78% (456
) |
| Microsoft X-Box |
19.49% (175
) |
| Nintendo |
21.38% (192
) |
| Sega |
8.35% (75
) |
What type of games do you own?
| Racing/driving |
31.29% (541
) |
| Sports games |
20.42% (353
) |
| Action/adventure/strategy |
17.47% (302
) |
| First person/shooter |
10.93% (189
) |
| Role playing |
7.63% (132
) |
| Fighting |
12.26% (212
) |
Do you watch motorcycle racing events on television?
| Yes |
94.32% (764
) |
| No |
5.68% (46
) |
What motorcycle racing series do you watch?
| AMA Superbike |
15.23% (462
) |
| AMA Motocross |
15.83% (480
) |
| AMA Supercross |
13.42% (407
) |
| AMA Supermoto |
7.29% (221
) |
| AMA Flat Track |
8.34% (253
) |
| MotoGP |
8.77% (266
) |
| World Superbike |
9.92% (301
) |
| AMA GNCC |
4.48% (136
) |
| AMA Arenacross |
6.73% (204
) |
| Freestyle MX/X games |
9.99% (303
) |
What other types of racing do you watch on TV?
| NASCAR |
40.51% (506
) |
| CART |
12.81% (160
) |
| IRL |
9.45% (118
) |
| NHRA |
16.49% (206
) |
| World of Outlaws |
13.77% (172
) |
| American Le Mans |
6.97% (87
) |
Do you or other members of your household drink energy drinks?
| Yes |
60.70% (505
) |
| No |
39.30% (327
) |
Do you or other members of your household eat energy/nutrition bars?
| Yes |
52.41% (435
) |
| No |
47.59% (395
) |
Do you or other members of your household drink beer?
| Yes |
73.59% (613
) |
| No |
26.41% (220
) |
How often do you or other members of your household eat out of the home?
| Never |
3.48% (29
) |
| Once a week |
29.74% (248
) |
| Twice a week |
23.98% (200
) |
| Three times a week |
18.35% (153
) |
| Four times a week |
8.27% (69
) |
| Five times a week |
8.87% (74
) |
| Rarely |
7.31% (61
) |
How often do you or other of your household personally make home improvements?
| Never |
11.12% (92
) |
| Once per year |
26.00% (215
) |
| Twice per year |
24.67% (204
) |
| 4+ times per year |
38.21% (316
) |