2002 AMA Pro Racing Spectator Survey Results

Overall

In the past 12 months, from which (if any) of the following places have you or other household members purchased any motorcycle riding apparel, helmets, and any motorcycle equipment, accessories or replacement parts?

At-event results
643 responses
Motorcycle dealership 44.48% (286)
Internet 11.82% (76)
Mail order 7.47% (48)
Mail order 11.66% (75)
Mass merchandiser (Sears, Kmart, etc.) 1.40% (9)
Motorcycle parts/accessories store 23.17% (149)

Online results
4015 responses
Motorcycle dealership 36.66% (1472)
Internet 19.68% (790)
Mail order 17.66% (709)
Mass merchandiser (Sears, Kmart, etc.) 1.82% (73)
Motorcycle parts/accessories store 24.18% (971)

Combined results
4658 responses
Motorcycle dealership 37.74% (1758)
Internet 18.59% (866)
Mail order 16.25% (757)
Mass merchandiser (Sears, Kmart, etc.) 3.18% (148)
Motorcycle parts/accessories store 21.04% (980)

Go back