The Harley-Davidson Motor Company began life in a 10-by-15
foot shed in 1903. Today – a century later – it is not only the world's
longest-surviving motorcycle company, but has become an internationally
recognized brand and a symbol of success and recovery in American business.
The remarkable success of Harley-Davidson may be
explained by one of the basic business tenets of former Chairman and CEO Rich
Teerlink, who has written in his book, More Than a Motorcycle, ". . .
people are a company's only sustainable competitive advantage."
Heroes of Harley-Davidson,
now owned and displayed by A.D. Farrow Co., Columbus, Ohio, tells the story of those people; the many individuals
whose genius, dedication, and service to the marque and the motorcycle sport
have carried the Harley-Davidson Motor Company through a century of growth to an
astonishingly high level of success.
So we invite you to enter the small shed where it all
began a century ago, then meet the founders and the hundreds of other heroes who
have contributed to Harley-Davidson's greatness. While this exhibit endeavors to
acknowledge the many women and men who have contributed to Motor Company's
success, it is impossible to recognize them all, including millions of
Harley-Davidson fans and customers.